Salewa

Salewa is a mountain sports brand from Bolzano in South Tyrol, Italy. It was founded in Munich in 1935 and is today a management-led, family-owned company that belongs to the Oberalp Group, together with Dynafit, Pomoca, Wild Country, Evolv and LaMunt. According to the group, Salewa is about "pure mountain": ambitious alpinism and the mountain experience.

Features

• Apparel (jackets, trousers, midlayers, baselayers) and footwear for men, women and kids.
• Backpacks, climbing equipment, camping equipment and complementary equipment.
• Product ranges sorted by activity: trekking, climbing, speed hiking, mountaineering, ski touring, alpine life and biking.
• Technical products that combine traditional materials and progressive design, as the company puts it.

Range and limits

Salewa is a specialist for alpine use, so the range is built around hiking, climbing and touring rather than city fashion.