4F
Poland
EU
4F is a prominent European brand specializing in sportswear and outdoor clothing, aiming to provide high-quality products designed for various physical activities and lifestyles. Established in Poland, the brand has gained a...
European Outdoor Gear Brands
Aclima
Sweden
EU
Aclima is a family-owned company renowned for producing high-quality wool garments designed for outdoor enthusiasts, professionals, and workers in demanding environments. With a history dating back to 1939, Aclima has evolved from...
Adidas
Germany
EU
Adidas is a German sporting goods company headquartered in Herzogenaurach, Bavaria. Adi Dassler registered the company on 18 August 1949 with 47 employees. The brothers' earlier shoe factory, Gebrüder Dassler Schuhfabrik, dated...
Aigle
France
EU
Aigle is a French outdoor clothing and footwear brand founded in 1853. The American entrepreneur Hiram Hutchinson bought the rubber vulcanisation patent and set up the business in France, and the company...
Amundsen Sports
Norway
Amundsen Sports is a Norwegian outdoor clothing brand based in Oslo, Norway. It was founded by Jørgen Amundsen in 2009, a relative of the polar explorer Roald Amundsen, and builds on the...
Barbour
United Kingdom
Barbour is a British clothing company based in South Shields in the north-east of England. The Scotsman John Barbour founded it in 1894 to supply oilskins to sailors and fishermen. It is...
Bergans
Norway
Bergans is a renowned company specializing in outdoor gear and apparel, based in Norway. With a legacy that dates back to 1908, the brand has firmly established itself in the outdoor industry,...
Decathlon
France
EU
Decathlon is a French sporting goods retailer. The first store opened in 1976 in Englos near Lille in Northern France, with the idea of selling equipment for many sports under one roof....
Deuter
Germany
EU
Deuter is a renowned European brand specializing in outdoor equipment, particularly known for its high-quality backpacks and sleeping bags. Founded in 1898 in Germany, the company has a long heritage of crafting...
Dilling
Denmark
EU
Dilling is a renowned European brand offering high-quality knitwear and bodywear designed for comfort, durability, and style. With a commitment to using sustainable materials and ethical production methods, Dilling provides consumers with...
Ferrino
Italy
EU
Ferrino is an Italian outdoor brand headquartered in Turin. Cesare Ferrino founded it in 1870 in a paint shop, where he developed waterproof fabrics. The company is managed by the Ferrino and...
Fjällräven
Sweden
EU
Fjällräven is a renowned Swedish outdoor clothing and equipment company that has gained a strong reputation for its high-quality products designed for nature enthusiasts. Established in 1960, the company focuses on sustainability...
Fjord Nansen
Poland
EU
Fjord Nansen is a prominent European brand that specializes in outdoor gear and clothing, catering to the needs of adventurers and outdoor enthusiasts. With a focus on quality, functionality, and innovative designs,...
Haix
Germany
EU
Haix is a prominent European manufacturer known for its high-quality footwear, specializing primarily in professional and occupational shoes designed for a variety of demanding environments. With a commitment to durability, safety, and...
Halti
Finland
EU
Halti is a Finnish outdoor and ski clothing brand. The company, Halti Oy, is headquartered in Söderkulla, Finland. The brand was founded in 1976 by Juhani Hyökyvaara and has built its reputation...
Heimplanet
Germany
EU
Heimplanet is a renowned European brand specializing in outdoor gear and equipment. With a strong commitment to innovation and functionality, the company designs high-quality products that enhance the outdoor experience for adventurers...
Helly Hansen
Norway
Non-European Parent Company
Helly Hansen is a renowned brand specializing in high-performance outdoor clothing and gear, particularly designed for sailors, skiers, and outdoor enthusiasts. Founded in Norway in 1877, the company’s rich heritage is embedded...
Hilleberg
Norway
Hilleberg is a renowned manufacturer of high-quality tents, camping gear, and outdoor equipment, catering specifically to the needs of outdoor enthusiasts and adventurers. With a strong emphasis on performance, durability, and usability,...
Houdini Sportswear
Sweden
EU
Houdini Sportswear is a Swedish outdoor clothing brand founded in 1993. The company, Houdini Sportswear AB, has its headquarters in Nacka near Stockholm, Sweden. It makes technical clothing for hiking, climbing, skiing...
Jack Wolfskin
Germany
EU
Non-European Parent Company
Jack Wolfskin is a renowned outdoor apparel and equipment brand based in Germany, specializing in high-quality gear for camping, hiking, and other outdoor activities. Established in 1981, the company has built a...
Kilpi
Czechia
EU
Kilpi is a Czech outdoor and ski clothing brand. It is operated by PONATURE s.r.o. with its registered office in Ostrava, Czech Republic, and managed by its founders Jakub Novák and Aneta...
La Sportiva
Italy
EU
La Sportiva is an Italian maker of mountain and climbing footwear from Ziano di Fiemme in the Dolomites. Its history starts in 1928, when Narciso Delladio hand-crafted wooden clogs and leather boots...
Lowa
Germany
EU
Lowa is a German maker of mountain, trekking and hiking boots based in Jetzendorf in Upper Bavaria. Lorenz Wagner, the son of a local shoemaker, founded the company there in 1923, and...
Mammut
Switzerland
Mammut is a Swiss mountain sports company headquartered in Seon in the canton of Aargau. Its roots go back to 1862, when Kaspar Tanner started a rope business in Dintikon. Products were...
Millet
France
EU
Millet is a French outdoor brand focused on clothing, footwear and equipment for hiking, climbing, mountaineering and other mountain activities. Its current catalog includes technical jackets, insulated layers, trousers, packs, climbing shoes...
Montura
Italy
EU
Montura is a renowned European brand specializing in high-quality outdoor clothing and equipment designed for mountaineering, skiing, and various adventurous activities. With a commitment to functionality and innovative design, Montura creates gear...
Norrøna
Norway
Norrøna is a Norwegian outdoor company headquartered in Lysaker near Oslo. The outdoor enthusiast Jørgen Jørgensen founded it in 1929, and it is still family-owned, now in its fourth generation. The company...
Ortlieb
Germany
EU
Ortlieb is a renowned manufacturer of high-quality outdoor gear, specializing in waterproof bags and accessories. Established in Germany, Ortlieb has built a reputation for producing durable and reliable products that cater to...
Ortovox
Germany
EU
Ortovox is a renowned European brand specializing in high-quality outdoor gear, particularly focused on ski touring, mountaineering, and avalanche safety equipment. Founded in 1980 in Germany, the company aims to enhance safety...
Primus
Sweden
EU
Primus is a Swedish maker of outdoor stoves and cooking equipment. The brand dates back to 1892, and its founders invented the first soot-free kerosene stove. Since April 2023 Primus has belonged...
Rains
Denmark
EU
Rains is a Danish outerwear and lifestyle brand based in Aarhus. It was established in 2012 and grew out of a modern reinterpretation of the classic rubber raincoat. According to its 2023...
Salewa
Italy
EU
Salewa is a mountain sports brand from Bolzano in South Tyrol, Italy. It was founded in Munich in 1935 and is today a management-led, family-owned company that belongs to the Oberalp Group,...
Salomon
France
EU
Non-European Parent Company
Salomon is a globally recognized brand that specializes in outdoor sports equipment, particularly known for its high-quality footwear, apparel, and gear designed for skiing, snowboarding, hiking, and trail running. With over seven...
Savotta
Finland
EU
Savotta is a Finnish company that specializes in manufacturing high-quality outdoor gear and equipment, catering primarily to adventurers, hikers, and military personnel. With a strong emphasis on durability and functionality, Savotta products...
SCARPA
Italy
EU
SCARPA is an Italian performance footwear company founded in 1938 in the Asolo and Montebelluna area of northern Italy. Its official history describes an early goal of bringing together local shoemakers to...
Schöffel
Germany
EU
Schöffel is a renowned European outdoor clothing brand headquartered in Germany, particularly known for its high-quality apparel designed for outdoor enthusiasts and athletes. With a legacy that spans over 200 years, the...
SIGG
Switzerland
Non-European Parent Company
SIGG is a Swiss maker of drinking bottles based in Frauenfeld. Ferdinand Sigg started the business in Biel in 1908 as an aluminium goods factory, and it moved to Frauenfeld in 1917....
Silva
Sweden
EU
Silva is a renowned Swedish brand that specializes in producing high-quality outdoor equipment and accessories. Founded in 1933, the company has established a strong reputation for its innovative designs, durability, and commitment...
Tasmanian Tiger
Germany
EU
Tasmanian Tiger is a German brand for tactical and outdoor equipment from Tatonka GmbH in Dasing, Bavaria. The brand name was registered in Germany in 1999. Tatonka itself is listed here as...
Tatonka
Germany
EU
Tatonka is a renowned European brand specializing in high-quality outdoor gear and equipment. Based in Germany, the company is committed to producing durable and functional products for outdoor enthusiasts, traveling adventurers, and...
Vaude
Germany
EU
Vaude is a renowned European brand specializing in outdoor gear and apparel, committed to sustainable practices and environmental responsibility. Founded in Germany in 1974, the brand is known for its high-quality products...
Wechsel Tents
Germany
EU
Wechsel Tents is a reputable European manufacturer specializing in high-quality tents designed for outdoor enthusiasts. With a commitment to sustainability and durability, their products resonate well with the needs of campers, hikers,...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionEuropean outdoor brands cover tents, backpacks, clothing, boots and avalanche safety, from family firms to groups. Vaude is a family-owned company in Tettnang-Obereisenbach, Germany.[1] Ortlieb makes waterproof bags in Heilsbronn, Germany.[2] Hilleberg builds tents; its company seat is in Frösön, Sweden, and its factory is in Estonia.[3]
Brands and owners
- Fjällräven (Örnsköldsvik, Sweden) belongs to Fenix Outdoor International, whose largest shareholder is the Nordin family.[4]
- Ortovox (Taufkirchen, Germany) is part of the Schwan-STABILO group.[5]
- Salewa (Bolzano, Italy) belongs to the family-owned Oberalp Group.[6]
- La Sportiva (Ziano di Fiemme, Italy): Lorenzo Delladio became sole owner in 2017.[7]
- Mammut (Seon, Switzerland) is owned by Jacobs Capital, which signed a sale to the Chinese asset manager CPE on 30 July 2026. Closing was still expected at that date.[8]
- Jack Wolfskin (Idstein, Germany) has belonged to ANTA Sports of China since 31 May 2025.[9]
- Helly Hansen (Oslo, Norway) has belonged to the US group Kontoor Brands since 2 June 2025.[10]
What to check
Brand names say little about who owns a company today, so check the owner on each brand page. A European headquarters does not mean European production, as several brands manufacture in Asia.
Sources
- [1] VAUDE: VAUDE Portrait. Retrieved November 4, 2026.
- [2] ORTLIEB: Über uns - Ortlieb. Retrieved November 4, 2026.
- [3] Hilleberg: Contact Us | Hilleberg. Retrieved November 4, 2026.
- [4] Fenix Outdoor International AG: Ownership Structure. Retrieved November 4, 2026.
- [5] ORTOVOX: Legal Notice | ORTOVOX. Retrieved November 4, 2026.
- [6] Oberalp Group: Our Mountain Brand Salewa | OBERALP Group. Retrieved November 4, 2026.
- [7] La Sportiva: Know more about our Company | La Sportiva. Retrieved November 4, 2026.
- [8] Jacobs Capital: Jacobs Capital to sell Swiss premium outdoor brand Mammut to CPE to accelerate global expansion. Retrieved November 4, 2026.
- [9] Topgolf Callaway Brands: Topgolf Callaway Brands Completes Sale of Jack Wolfskin to ANTA Sports. Retrieved November 4, 2026.
- [10] Kontoor Brands: Kontoor Brands Completes Acquisition of Helly Hansen. Retrieved November 4, 2026.