Urtekram

Urtekram is a Danish brand of certified organic beauty and care products with roots going back to 1972, when it was founded in Copenhagen. Today it is part of the Swedish health and wellness group Midsona, which acquired Urtekram International A/S in 2015.

Products

• Organic skincare for face and body.
• Hair care and body care under the Urtekram Nordic Beauty name.
• Products certified organic and produced in Denmark.

Ownership

Midsona AB is listed on Nasdaq Stockholm and develops and markets brands in health and well-being. Its largest shareholder is the Swedish investment company Stena Adactum. Urtekram therefore stays within European ownership.

The brand presents itself as Nordic beauty with a focus on organic ingredients. Its current care range is shown on the official Urtekram Beauty website.