European Alternatives to SHEIN

ARMEDANGELS Logo

ARMEDANGELS

Germany
EU

ARMEDANGELS is a German fashion brand that champions sustainability and ethical production. Established in 2007, the company focuses on creating stylish, eco-friendly clothing that does not compromise on quality or design. With...

Asket Logo

Asket

Sweden
EU

Asket is a Swedish clothing brand that emphasizes timeless fashion and sustainability. Founded with the mission to redefine how we think about clothing, Asket aims to provide consumers with sustainable, high-quality garments...

C&A Logo

C&A

Germany
EU

C&A is a fashion retailer with its own labels. The Brenninkmeijer brothers Clemens and August founded it in 1841 in Sneek in the Netherlands. The European business is run from Düsseldorf, and...

H&M Logo

H&M

Sweden
EU

H&M, or Hennes & Mauritz, is a global fashion retailer known for offering a diverse range of clothing, accessories, and footwear for men, women, and children. The brand is synonymous with trendy,...

Manomama Logo

Manomama

Germany
EU

Manomama is a unique German company that focuses on producing sustainable and customizable textile products. With an emphasis on ethical manufacturing and transparency, manomama offers a wide range of clothing and home...

ONLY Logo

ONLY

Denmark
EU

ONLY is a popular clothing brand that primarily focuses on women's fashion. Known for its trendy designs, the brand offers a wide range of products, including jeans, tops, dresses, and accessories, catering...

Primark Logo

Primark

Ireland
EU

Primark is an international fashion and lifestyle retailer founded in Dublin in 1969. The company began with one Irish store trading as Penneys and has since grown to more than 500 stores...

Pull&Bear Logo

Pull&Bear

Spain
EU

Pull&Bear is a Spanish fashion brand for young women and men and part of the Inditex group. It joined Inditex in the 1990s and is run from A Coruña in Galicia, with...

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Reserved

Poland
EU

Reserved is a prominent European fashion brand that offers a wide range of clothing and accessories for men, women, and children. Established in Poland, Reserved is part of the LPP S.A. group,...

Stradivarius Logo

Stradivarius

Spain
EU

Stradivarius is a Spanish women's fashion brand and part of the Inditex group, which also owns Zara, Pull&Bear and Oysho. The brand joined Inditex in the 1990s, its design team works in...

Zara Logo

Zara

Spain
EU

Zara is a globally recognized fashion retailer known for its trendy and affordable clothing, footwear, and accessories. The brand is celebrated for its ability to quickly bring the latest fashion trends from...

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SHEIN is an online fast-fashion retailer that was founded in China; according to Reuters, its holding company is based in Singapore. Reuters describes it as a global fashion marketplace that sells clothing, shoes and accessories through its own website and app. People who look for alternatives usually mention very short product cycles and shipping from outside Europe.

European alternatives to SHEIN

Several European brands sell similar everyday fashion through online shops and stores in Europe. Zara, H&M, Reserved, Primark, ONLY, Stradivarius, Pull&Bear and C&A come from Spain, Sweden, Poland, Ireland, Denmark and Germany.

What differs, and what does not

  • Own collections: The European chains design and sell their own collections, while a marketplace lists many third-party items.
  • Fast fashion remains fast fashion: Most chains above also release new collections frequently. For a slower approach, ARMEDANGELS, Asket and Manomama focus on fewer, longer-lasting pieces at higher prices.
  • Price: SHEIN is usually cheaper than the European alternatives, which is a real trade-off.