Huel
United Kingdom
Huel is a British food brand from Tring in Hertfordshire. Julian Hearn started it in June 2015 with the idea of offering nutritionally complete food that is quick to prepare. The name...
European Meal Replacement Brands
Jimmy Joy
Netherlands
EU
Jimmy Joy is a Dutch meal replacement company. Joey van Koningsbruggen founded it in 2014, and its first product was the Plenny Shake, a powder that is mixed with water. The company...
Mana
Czechia
EU
Mana is a plant-based complete-nutrition food from the Czech Republic. Jakub Krejčík founded the producer Heaven Labs in 2014 together with partners including the organic chemist Marek Humpl, and the company calls...
yfood
Germany
EU
yfood is a German brand for drinkable meals from Munich. Benjamin Kremer and Noel Bollmann founded the company in 2017. In 2023 Nestlé bought a 49 percent stake, and in June 2026...
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Submit SuggestionMeal replacement drinks, powders and bars sit between everyday food and sports nutrition. Brands sell them as complete meals for people who want a quick option at work, while travelling or after training. This page lists meal replacement brands whose companies have their headquarters in Europe.
European meal replacement brands at a glance
| Brand | Headquarters | Notes |
|---|---|---|
| Huel | Tring, United Kingdom | Started in 2015, vegan powders, bottles and bars, owned by Danone since September 2026 |
| yfood | Munich, Germany | Founded in 2017, drinkable meals in bottles, Nestlé has held a stake since 2023 and is taking over the rest in 2026 |
| Jimmy Joy | Netherlands | Founded in 2014, Plenny Shake and further formats such as bars, pots and oats |
| Mana | Czech Republic | Plant-based powder from Heaven Labs, founded in 2014 |
How the brands differ
Huel and Jimmy Joy sell mainly powders that are mixed with water and have widened their range with bars and hot meals. yfood concentrates on ready-to-drink bottles and has also added powders and bars. Mana offers a plant-based powder. Two of the four brands have large European food groups behind them: Danone owns Huel and Nestlé, a Swiss company, holds yfood. Both groups are European, so no non-European notice is shown.
What to keep in mind
All four brands describe their products as nutritionally complete. These are statements by the manufacturers, and this page does not assess them. Meal replacement products are no substitute for medical or dietary advice. Anyone with a health condition, children, pregnant women and people with special nutritional needs should ask a doctor before replacing regular meals.
What is missing from Europe
Some of the best-known meal replacement brands, such as Soylent, come from the United States and are not listed here. The European field is small: most companies are young, and several are still independent start-ups, which is why only four brands are shown.