Jimmy Joy

Jimmy Joy is a Dutch meal replacement company. Joey van Koningsbruggen founded it in 2014, and its first product was the Plenny Shake, a powder that is mixed with water. The company says it now serves more than 250,000 people in 88 countries and has sold more than 50 million meals. It also operates a separate site for the United States and a distributor for Spain.

Features

• Plenny Shake as the original powdered meal, plus the high protein Plenny Shake Pro
• Plenny Bar, Plenny Drink, Plenny Pot and Plenny Oats as other ready meal formats
• Plenny Crisps, which the brand presents as complete crisps, and a Plenny Protein Shake
• Many flavours and shaker accessories in the online shop

Good to know

Jimmy Joy describes its meals as complete and balanced. This is a statement by the brand and is not assessed here. It is a much smaller company than the big food groups and sells mainly online.