Huel

Huel is a British food brand from Tring in Hertfordshire. Julian Hearn started it in June 2015 with the idea of offering nutritionally complete food that is quick to prepare. The name combines human and fuel. On 4 September 2026 the French food group Danone completed its acquisition of Huel, which a UK competition clearance had allowed shortly before.

Features

• Powders that are mixed with water, including the high protein Black Edition
• Ready-to-drink bottles, hot and savoury meals and complete nutrition bars
• Supplements such as Daily Greens
• The recipes are fully vegan, as the company states

Good to know

Huel positions its products as nutritionally complete meal options. The brand's health and nutrition claims are its own statements and are not assessed here. After the takeover the brand belongs to Danone, a European group, so no non-European owner applies.