s.Oliver

s.Oliver is a German fashion company from Rottendorf near Würzburg. Bernd Freier opened a 25 square metre boutique named Sir Oliver in Würzburg in 1969, which later became s.Oliver. The company is a privately held limited partnership (s.Oliver Bernd Freier GmbH & Co. KG) and also owns other labels such as Liebeskind Berlin. In its first years the boutique sold menswear.

Features

• Clothing for women and men in casual and business-casual styles.
• Shoes, bags and accessories.
• Own online store plus company stores and sales through retail partners.
• Several sub-labels within the group for different target groups.

Things to know

s.Oliver is a mid-priced label for everyday clothing. It does not pursue a luxury positioning. The company is listed as a member brand of the Fair Wear Foundation, an initiative for fair working conditions in garment factories.