Swarovski

Swarovski is an Austrian jewellery and crystal brand. Daniel Swarovski founded it in 1895 and built a crystal-cutting factory in Wattens in Tyrol, where the company still has its historic headquarters and produces crystals. Swarovski is family-owned: in June 2025 the Swarovski, Weis and Frey families settled their disputes and agreed to form an integrated Crystal Group; the owners are shareholders of the fourth, fifth and sixth generations.

Features

• Jewellery for women and men, including earrings, necklaces, rings and bracelets set with crystals.
• Watches and accessories.
• Crystal figurines and decorations.
• Official online store and company-operated stores in many countries.

Things to know

The brand is known for crystal rather than precious stones, so prices are well below fine jewellery. The separate optics company Swarovski Optik is listed on its own page.