Vestel

Vestel is a Turkish manufacturer of consumer electronics and home appliances. It belongs to Zorlu Holding, which took over Vestel in 1994.^[1] The Vestel Group describes itself as a conglomerate in electronics, home appliances, digital products and mobility electronics with 31 companies, 20 of them abroad, and sells in more than 160 countries.^[2]

Market position

As an original design manufacturer (ODM), Vestel says it ranks among the top three in the European LCD TV market and among the top five in white goods. It also sells under regional brands it has acquired and under global brands it holds licences for. According to the company, it accounts for 90 percent of Turkey's TV exports and 40 percent of its white goods exports.^[2]