European Backpack Brands

4F Logo

4F

Poland
EU

4F is a prominent European brand specializing in sportswear and outdoor clothing, aiming to provide high-quality products designed for various physical activities and lifestyles. Established in Poland, the brand has gained a...

Adidas Logo

Adidas

Germany
EU

Adidas is a globally recognized brand known for its innovative sportswear, footwear, and accessories. Founded in Germany in 1949, the company has built a reputation for quality and performance while promoting a...

Bergans Logo

Bergans

Norway

Bergans is a renowned company specializing in outdoor gear and apparel, based in Norway. With a legacy that dates back to 1908, the brand has firmly established itself in the outdoor industry,...

BIMBA Y LOLA Logo

BIMBA Y LOLA

Spain
EU

BIMBA Y LOLA is a contemporary fashion brand based in Spain, known for its distinctive designs that combine a playful aesthetic with high-quality materials. The brand offers a wide range of products,...

Craft Sportswear Logo

Craft Sportswear

Sweden
EU

Craft Sportswear is a renowned European brand specializing in high-performance athletic apparel and accessories. Founded in Sweden, the brand focuses on creating innovative products designed for various sports and outdoor activities, ensuring...

Decathlon Logo

Decathlon

France
EU

Decathlon is a well-known European retail company that specializes in sporting goods and equipment. Founded in France in 1976, Decathlon has grown to become one of the largest sports retailers globally, offering...

Deuter Logo

Deuter

Germany
EU

Deuter is a renowned European brand specializing in outdoor equipment, particularly known for its high-quality backpacks and sleeping bags. Founded in 1898 in Germany, the company has a long heritage of crafting...

Ela Mo Logo

Ela Mo

Germany
EU

ela mo is a small family-owned business founded in 2017 with a big mission: to create high-quality backpacks, bags, and rain gear while making a positive impact on people and the planet....

Ferrino Logo

Ferrino

Italy
EU

Ferrino is an Italian outdoor brand headquartered in Turin. Cesare Ferrino founded it in 1870 in a paint shop, where he developed waterproof fabrics. The company is managed by the Ferrino and...

Fjällräven Logo

Fjällräven

Sweden
EU

Fjällräven is a renowned Swedish outdoor clothing and equipment company that has gained a strong reputation for its high-quality products designed for nature enthusiasts. Established in 1960, the company focuses on sustainability...

Fjord Nansen Logo

Fjord Nansen

Poland
EU

Fjord Nansen is a prominent European brand that specializes in outdoor gear and clothing, catering to the needs of adventurers and outdoor enthusiasts. With a focus on quality, functionality, and innovative designs,...

FREITAG Logo

FREITAG

Switzerland

FREITAG is a Swiss company renowned for its unique approach to sustainable fashion and design. Established in Zurich in 1993, FREITAG specializes in producing high-quality bags and accessories crafted from recycled materials,...

GOT BAG Logo

GOT BAG

Germany
EU

GOT BAG is a pioneering sustainable brand dedicated to creating eco-friendly bags made from recycled ocean plastic. Their innovative approach not only addresses the pressing issue of plastic waste in our oceans...

Helly Hansen Logo

Helly Hansen

Norway
Non-European Parent Company

Helly Hansen is a renowned brand specializing in high-performance outdoor clothing and gear, particularly designed for sailors, skiers, and outdoor enthusiasts. Founded in Norway in 1877, the company’s rich heritage is embedded...

Hummel Logo

Hummel

Denmark
EU

Hummel is a renowned European sportswear brand known for its innovative designs and commitment to quality. Established in Denmark, the brand has a rich heritage in sports and lifestyle apparel, making it...

Jack Wolfskin Logo

Jack Wolfskin

Germany
EU
Non-European Parent Company

Jack Wolfskin is a renowned outdoor apparel and equipment brand based in Germany, specializing in high-quality gear for camping, hiking, and other outdoor activities. Established in 1981, the company has built a...

Lundhags Logo

Lundhags

Sweden
EU

Lundhags is a renowned European brand specializing in outdoor clothing and footwear. Originating from Sweden, Lundhags has established itself as a reliable name among outdoor enthusiasts who seek durable and functional gear...

Minimalism Logo

Minimalism

Spain
EU

Minimalism Brand is a fashion label specializing in logo-free, minimalist clothing made from organic or recycled materials. The company emphasizes durability, ethical production, and environmental responsibility across its operations.

MISAKO Logo

MISAKO

Spain
EU

MISAKO is an accessories brand founded in Barcelona in 1998. Its operator, FRAG COMERCIO INTERNACIONAL, S.L., is registered in Barcelona, Spain. The company reports more than 220 stores in Spain, Portugal and...

MISMO Logo

MISMO

Denmark
EU

MISMO is a Danish design brand renowned for its timeless and functional bags, belts, wallets, and accessories. Combining minimalist Scandinavian aesthetics with exceptional craftsmanship, MISMO creates products that are as practical as...

Logo missing

Nieprzemakalni

Poland
EU

Nieprzemakalni is a Polish bag and backpack maker operated by Waldemar Kieresiński in Łódź. The company says it has produced to order there since 1989, using coated and waterproof fabrics.

Ortlieb Logo

Ortlieb

Germany
EU

Ortlieb is a renowned manufacturer of high-quality outdoor gear, specializing in waterproof bags and accessories. Established in Germany, Ortlieb has built a reputation for producing durable and reliable products that cater to...

Paprcuts Logo

Paprcuts

Germany
EU

Paprcuts is a Berlin accessories company founded in 2011. Its operator, Paprcuts GmbH, is registered there. It says its products are designed in Berlin and reports more than one million sold.

Primark Logo

Primark

Ireland
EU

Primark is an international fashion and lifestyle retailer founded in Dublin in 1969. The company began with one Irish store trading as Penneys and has since grown to more than 500 stores...

Salomon Logo

Salomon

France
EU
Non-European Parent Company

Salomon is a globally recognized brand that specializes in outdoor sports equipment, particularly known for its high-quality footwear, apparel, and gear designed for skiing, snowboarding, hiking, and trail running. With over seven...

Savotta Logo

Savotta

Finland
EU

Savotta is a Finnish company that specializes in manufacturing high-quality outdoor gear and equipment, catering primarily to adventurers, hikers, and military personnel. With a strong emphasis on durability and functionality, Savotta products...

Tatonka Logo

Tatonka

Germany
EU

Tatonka is a renowned European brand specializing in high-quality outdoor gear and equipment. Based in Germany, the company is committed to producing durable and functional products for outdoor enthusiasts, traveling adventurers, and...

TEXAR Logo

TEXAR

Poland
EU

TEXAR is a Polish producer and wholesaler of tactical clothing and outdoor equipment based in Radom. The company says its activity in the sector began in 1992, first supplying military surplus to...

Thule Logo

Thule

Sweden
EU

Thule is a renowned European brand that specializes in products designed for active lifestyles, providing innovative solutions for transportation and outdoor activities. With a focus on quality, functionality, and design, Thule offers...

Valkental Logo

Valkental

Germany
EU

Valkental is a forward-thinking German brand on a mission to make cycling more accessible, enjoyable, and sustainable. Founded in 2020, their goal is simple: to get more people moving while reducing the...

Vaude Logo

Vaude

Germany
EU

Vaude is a renowned European brand specializing in outdoor gear and apparel, committed to sustainable practices and environmental responsibility. Founded in Germany in 1974, the brand is known for its high-quality products...

Wenger Logo

Wenger

Switzerland

Wenger is a prominent Swiss brand recognized for its high-quality knives, essential tools, and outdoor gear. With a rich heritage dating back to 1893, the company has established itself as a trusted...

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European backpack brands on this page include Fjällräven, Thule and Lundhags (Sweden), Deuter, Vaude, Ortlieb and Tatonka (Germany), FREITAG (Switzerland), Bergans (Norway), Ferrino (Italy) and Savotta (Finland). In total the list covers 11 countries and ranges from traditional hiking brands to small labels that make bags from recycled material.

"European" refers to the headquarters of the company behind the brand, not to the factory. The table below gives the country and the main focus of 20 of the listed brands.

European backpack brands by country

BrandCountryKnown for
FjällrävenSwedenOutdoor brand founded in 1960; known for the Kånken daypack
DeuterGermanyHiking, trekking and bike backpacks; founded in 1898
VaudeGermanyOutdoor gear founded in 1974 with a focus on sustainability
OrtliebGermanyWaterproof bags and backpacks for cycling, hiking and travel
TatonkaGermanyBackpacks and outdoor equipment for trekking and travel
Jack WolfskinGermanyOutdoor brand founded in 1981 in Idstein; owned by Anta Sports (China) since 2025
ThuleSwedenBackpacks and bags next to roof boxes and bike racks
FREITAGSwitzerlandZurich, 1993; bags and backpacks made from used truck tarpaulins
BergansNorwayOutdoor packs and clothing since 1908
LundhagsSwedenOutdoor gear and footwear since 1932
FerrinoItalyTurin; tents, outdoor gear and backpacks since 1870
SavottaFinlandOutdoor and military-style packs produced in Finland
Fjord NansenPolandOutdoor brand with backpacks, tents and sleeping bags
Helly HansenNorwayFounded in 1877; sailing and ski wear; owned by Kontoor Brands (USA) since 2025
DecathlonFranceSporting goods retailer with own hiking and sports packs
SalomonFranceTrail running vests and hiking packs; owned by Amer Sports
GOT BAGGermanyBackpacks and bags made from recycled ocean plastic
Ela MoGermanyFamily business founded in 2017; backpacks, bags and rain gear
MISMODenmarkDanish design brand for bags, belts and wallets
NieprzemakalniPolandWaterproof bags and backpacks made to order in Łódź since 1989

Also listed: Adidas, Hummel (Denmark), Craft Sportswear, 4F, BIMBA Y LOLA, MISAKO, Minimalism, Primark, TEXAR, Paprcuts, Valkental and Wenger.

Which type of backpack from which brand?

  • Hiking and trekking: Deuter, Fjällräven, Bergans, Lundhags, Ferrino, Tatonka, Vaude, Savotta and Fjord Nansen.
  • Cycling and commuting: Ortlieb, Vaude, Thule and Valkental, which makes bike bags and outdoor backpacks.
  • Recycled and upcycled: FREITAG uses old truck tarpaulins, GOT BAG recycled ocean plastic.
  • Everyday and design: MISMO, Ela Mo and MISAKO.
  • Sports brands and retailers: Adidas, Salomon, Decathlon, Hummel and 4F.

German and Nordic backpack brands

German brands on the list are Deuter, Vaude, Ortlieb, Tatonka, Jack Wolfskin, GOT BAG, Ela Mo and Valkental. The Nordic ones are Fjällräven, Thule and Lundhags from Sweden, Bergans and Helly Hansen from Norway, Savotta from Finland and MISMO and Hummel from Denmark.

Ownership

Three brands on the list have non-European owners: Jack Wolfskin (Idstein, Germany) was sold to China's Anta Sports in 2025, Helly Hansen (Oslo, Norway) was bought by Kontoor Brands of the United States in 2025, and Salomon belongs to Amer Sports. Their headquarters are in Europe, which is why they stay on the list.

Frequently asked questions

Which backpack brands are European?

Fjällräven, Deuter, Vaude, Ortlieb, Tatonka, Thule, FREITAG, Bergans, Lundhags, Ferrino and Savotta are among them. The table above lists 20 brands with country and focus.

Which German backpack brands are there?

Deuter, Vaude, Ortlieb and Tatonka are the established outdoor names, and Jack Wolfskin, GOT BAG, Ela Mo and Valkental complete the German selection. Jack Wolfskin has belonged to Anta Sports since 2025.

Which backpacks are made in Europe?

The brand and the factory are two different things. Savotta states that it produces in Finland, and Nieprzemakalni makes its bags to order in Łódź, Poland. For other brands, the manufacturer's own site gives the production details.

Which European backpack brands use recycled materials?

FREITAG (Switzerland) makes its bags from used truck tarpaulins and GOT BAG (Germany) from recycled ocean plastic.

Are Jack Wolfskin and Helly Hansen still European brands?

Both have their headquarters in Europe, in Idstein and Oslo, but belong to non-European owners. The brand cards state this.