Fanatical
United Kingdom
Non-European Parent Company
Fanatical is a digital store for PC game keys based in Rugeley, Staffordshire, in the United Kingdom. It started in 2012 as Bundle Stars and was renamed Fanatical on 1 November 2017....
European PC Game Stores
GamersGate
Sweden
EU
GamersGate is a Swedish digital game store based in Stockholm. Paradox Interactive conceived it in 2004 and launched it in 2006, and in 2008 it was separated into the independent company GamersGate...
GOG
Poland
EU
GOG (formerly Good Old Games) is a digital game store based in Warsaw, Poland. It was launched in 2008 by the game company CD Projekt to make older PC games available again...
Green Man Gaming
United Kingdom
Green Man Gaming is a digital store for PC games based in London, United Kingdom. Paul Sulyok and Lee Packham founded it in 2009, and it opened to the public on 10...
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Submit SuggestionEuropean PC game stores sell games for Windows, macOS and Linux from companies based in Europe. This page lists GOG from Poland, Green Man Gaming and Fanatical from the United Kingdom and GamersGate from Sweden. They are alternatives or additions to the large American store Steam.
European PC game stores compared
| Store | Country | Focus |
|---|---|---|
| GOG | Poland | DRM-free games and the optional GOG Galaxy client; independent since December 2025 |
| Green Man Gaming | United Kingdom | Keys for Steam and other platforms, plus a publishing arm |
| Fanatical | United Kingdom | Game keys and bundles; parent company in the USA |
| GamersGate | Sweden | Download store founded from Paradox Interactive, with some DRM-free titles |
How the stores differ
GOG is the only store here that makes DRM-free installers the core of its offer and that has its own client, GOG Galaxy. The other three mainly sell activation keys, which are redeemed on Steam, Epic or a publisher's launcher. That makes them a way to buy cheaper or in a different region, but it does not replace a platform account. GamersGate also lists some DRM-free titles.
Ownership notes
GOG was part of the Polish games group CD Projekt until December 2025, when its co-founder Michał Kiciński bought it. Fanatical is a subsidiary of the British publisher Focus Multimedia, which the American company Fandom bought in 2021, so it carries the non-European parent marker. Green Man Gaming and GamersGate are independent companies.
What Europe does not offer
No European store has the community features, user reviews, workshop and hardware ecosystem of Steam. Anyone who wants to avoid a US platform completely finds the closest alternative in GOG, but not every game is sold there. The page about Steam alternatives explains the options, and the category video game publishers and studios shows who makes the games.