Douglas
Germany
EU
Douglas is a German perfume and beauty retailer with its head office in Düsseldorf. The company dates its beginnings to 1821 in Hamburg, and the DOUGLAS Group calls itself the leading omnichannel...
European Perfumeries & Beauty Retailers
flaconi
Germany
EU
flaconi is a German online perfumery and beauty retailer, founded in 2011 and based in Berlin-Charlottenburg. In 2022 the company said that about 700 people worked at its head office and at...
Marionnaud
France
EU
Non-European Parent Company
Marionnaud is a French perfumery chain. It was founded in 1984 in Montreuil, and A.S. Watson acquired it in 2005. In September 2024, for the brand's 40th anniversary, A.S. Watson reported more...
Notino
Czechia
EU
Notino is a Czech online retailer for perfume, cosmetics and health products, headquartered in Brno. Michal Zámec founded it in 2004 under the name Parfums.cz, and it adopted the Notino name in...
Sephora
France
EU
Sephora is a French beauty retailer founded in 1969 in Limoges. It has belonged to the luxury group LVMH since 1997. According to its French website, Sephora is present in 34 countries,...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionPerfumeries and beauty retailers sell brands from many manufacturers under one roof, in stores and online. This page lists chains with their headquarters in Europe. They range from the German market leader Douglas to the French chain Sephora and the Czech online retailer Notino. If you look for the brands themselves, the page on fragrances lists perfume makers from Europe.
European perfumery chains at a glance
| Retailer | Country | Presence (company data) | Owner |
|---|---|---|---|
| Douglas | Germany | around 1,850 stores, 27 European countries | CVC and Kreke family, free float |
| Sephora | France | 34 countries | LVMH |
| Notino | Czech Republic | online in 27 countries, 26 stores | holding companies (see text) |
| flaconi | Germany | online, Berlin | ProSiebenSat.1 (MFE) |
| Marionnaud | France | more than 700 stores in 8 markets | A.S. Watson (Hong Kong), flagged |
How the chains differ
Douglas and Sephora are the classic store-based selective retailers, with a large online business on top. Notino and flaconi grew as online retailers, and Notino now also opens stores in Central and Eastern Europe. Marionnaud is a mid-sized store chain in several countries.
Ownership notes
Marionnaud belongs to A.S. Watson, the retail arm of CK Hutchison in Hong Kong, and is flagged for that reason. Douglas is listed, with the European investor CVC and the Kreke family holding about two thirds. LVMH, the owner of Sephora, is a French listed group. flaconi belongs to ProSiebenSat.1, which is controlled by the Italian group MFE, but a sale has been discussed.
What is missing
Some well-known names are not on this page. The US chain Ulta Beauty has no stores in Europe, and Rituals is a brand rather than a retailer and is listed as a brand elsewhere. Drugstores that sell cosmetics, such as dm or Rossmann, appear under drugstores.