flaconi

flaconi is a German online perfumery and beauty retailer, founded in 2011 and based in Berlin-Charlottenburg. In 2022 the company said that about 700 people worked at its head office and at its logistics centre in Halle. On LinkedIn flaconi calls itself Germany's leading online retailer for beauty and perfume, with over five million active customers.

Range

The online shop lists more than 30,000 original products. flaconi describes its range as selected niche and premium brands, covering perfume, make-up, skin care and hair care. Free shipping applies above 34.90 euros, according to the shop.

Where to find it

flaconi sells through its online shop at flaconi.de. The company does not describe a store network.

Ownership

flaconi belongs to the German broadcaster ProSiebenSat.1. ProSiebenSat.1 is controlled by the Italian media group MFE, which raised its holding to more than 75 percent after a takeover bid. In March 2026 Reuters reported that ProSiebenSat.1 would keep flaconi for now while exploring a sale of other digital units. A later sale remains possible, which would change the ownership.