Alpro
Belgium
EU
Alpro is a Belgian maker of plant-based drinks, yoghurt alternatives and desserts with its head office in Ghent. Danone calls it a trailblazer in plant-based food in Europe that has championed positive...
European Plant-Based Drink Brands
Joya
Austria
EU
Non-European Parent Company
Joya is an Austrian brand of plant-based drinks, yoghurt alternatives and cooking products. It is made by Mona Naturprodukte GmbH, which gives a business address in Vienna and produces in Oberwart in...
Oatly
Sweden
EU
Oatly is a Swedish oat drink company with its head office at Ångfärjekajen 8 in Malmö. In its annual report it calls itself the world's original and largest oatmilk company. Scientists at...
Rude Health
United Kingdom
Rude Health is a British company for plant-based drinks and breakfast foods. Camilla and Nick Barnard started it in 2005 at their kitchen table with an ultimate muesli and launched dairy-free drinks...
Valsoia
Italy
EU
Valsoia is an Italian food company from Bologna that is known for soy drinks and other plant-based alternatives. Valsoia S.p.A. was set up in 1990 and has been listed on the stock...
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Submit SuggestionDrinks made from oats, soy and almonds have moved from health food shops to supermarket shelves across Europe. This page lists five plant-based drink brands with a European headquarters: Alpro from Belgium, Oatly from Sweden, Joya from Austria, Rude Health from the United Kingdom and Valsoia from Italy. The seat of the company counts, not the place where the oats grow.
Who owns the brands?
Alpro has belonged to Danone since 2017. Oatly is listed on Nasdaq with a Swedish head office, and its largest holder, Nativus Company Limited, has 44.6 percent, so there is no majority owner. Joya has been owned by the US group Hain Celestial since 2015 and carries the non-European parent flag, although Hain agreed in September 2026 to sell its international business to the German firm Aurelius. Rude Health was bought in 2024 by the Finnish company Oddlygood, and Valsoia has been listed in Milan since 2006.
| Brand | Country | Started | Owner |
|---|---|---|---|
| Alpro | Belgium | More than four decades ago | Danone |
| Oatly | Sweden | First oatmilk 1995 | Listed, no majority holder |
| Joya | Austria | 2003 | Hain Celestial (USA), flagged |
| Rude Health | United Kingdom | 2005 | Oddlygood (Finland) |
| Valsoia | Italy | 1990 | Listed in Milan |
How the brands differ
Alpro started with soy and now covers many bases, Oatly built its business on oats, and Joya says its soy beans and oats come only from Europe. Rude Health pairs its dairy-free drinks with breakfast foods, and Valsoia offers plant-based alternatives from drinks to ice cream. The product pages describe each range in the company's own terms.
What is missing
Supermarket own-label drinks and the large US oat and almond brands are outside this list, as are smaller start-ups without a track record. The Alpro sister brand Provamel is not listed separately. Plant-based drinks are not the same as dairy milk in nutrition, and the product pages only describe what each company states about its own range.