Esselunga

Esselunga is an Italian supermarket chain operating in the north and centre of the country. Its story starts in 1957, when the first Italian supermarket opened in Viale Regina Giovanna in Milan under the name Supermarkets Italiani S.p.A. The long "S" logo was designed by Max Huber in 1964. The headquarters and central warehouse are in Limito di Pioltello near Milan.

Range and own production

Esselunga started its own production in 1959, with ravioli, ice cream and sliced bread. Today it sells food under its own brand next to third-party brands, makes ready meals under the name "Cucina Esselunga" and runs its own Bar Atlantic cafés, perfumeries and small city formats such as laEsse. The Fìdaty loyalty card has existed since 1995.

Where to find it

At 31 December 2025, the group had 196 stores in eight regions: Lombardy, Liguria, Veneto, Piedmont, Emilia-Romagna, Tuscany, Lazio and Trentino-Alto Adige. It employed 28,305 people and had sales of 9,531.8 million euros.

Online shopping

E-commerce has been active since 2001. The online grocery service covers 48 provinces in seven regions, with lockers and click-and-collect points for pick-up, according to the 2025 annual report.

Ownership

Esselunga has been owned by Giuliana Albera Caprotti and her daughter Marina Caprotti since 2019.