Migros

Migros is Switzerland's largest retailer and supermarket chain, organised as a federation of regional cooperatives with headquarters in Zurich. It was founded in 1925. At the end of 2025 more than 2.3 million people were cooperative members, and the Migros Group employed an average of 91,689 people in Switzerland and abroad, with group sales of 31.9 billion Swiss francs.

Structure

The ten regional Migros cooperatives, including their subsidiaries, generated net sales of 15.615 billion francs in 2025, a drop of 4.2 percent after price cuts for customers. Cooperative members, not outside shareholders, own the company.

Where to find it

At the end of 2025 the Migros network in Switzerland comprised 721 locations, down from 762 the year before. The 2025 figures list 707 supermarkets in Switzerland, among them 659 stand-alone supermarkets: 394 in the small M format, 214 in the medium MM format and 51 in the large MMM format.

Online shopping and loyalty

Migros Online generated sales of 362 million francs in 2025. The Cumulus loyalty programme and card are widely used, and the total customer base including Cumulus credit card customers rose to 1.2 million, according to the 2025 annual report.