GetYourGuide

GetYourGuide is a digital marketplace for booking tours, attraction tickets and other activities at travel destinations. Travelers can search by city or interest, compare experiences from local providers and book through the website or mobile app. The catalog includes guided tours, museum and landmark visits, food experiences, outdoor activities, day trips and tickets for popular attractions. Local experience providers supply and deliver most listings, while GetYourGuide provides the discovery, booking and customer service platform.

Founded around a travel problem

The company began in 2009 after co-founder Johannes Reck found it difficult to find a good local guide during a student trip to Beijing. The founders set out to make experiences easier to discover and book online. GetYourGuide later developed exclusive Originals in partnership with local operators. These activities can offer distinct access, schedules or formats, while still relying on local guides and suppliers to deliver the experience. The company now describes its mission as helping travelers connect more deeply with the places they visit.

Search and booking across destinations

Customers can browse activities by destination, date and theme, review the information shown for each offer and choose an available time or ticket option. Each listing explains its meeting point, duration, inclusions and other practical details supplied by the provider. This format lets a traveler plan a single attraction visit or combine several activities for a longer stay. Bookings are managed digitally, and the platform provides account and app tools for travelers to access their plans. Availability and exact terms depend on the individual experience and local operator.

A large international network

GetYourGuide reports more than 50,000 supply partners and over 200,000 experiences across 18,000 destinations. Its official careers site lists 1,000 or more employees and 17 local offices. In a January 2026 company update, the chief executive reported that the business was profitable in 2025, with more than one billion euros in revenue, over four billion euros in gross merchandise value and more than 33 million experiences booked. These measures describe the scale of the marketplace and its role in the wider travel industry.

Berlin based operations

The public platform is operated in Germany by GetYourGuide Deutschland GmbH, whose legal notice lists its Berlin address and registration. The company identifies Berlin as its headquarters and also has teams in other locations, including Zurich. GetYourGuide is a booking service rather than a travel agency that owns the destinations or most of the activities it lists. The provider network supplies the local expertise and experiences, while the platform helps customers find options and complete reservations online.