HABA

HABA is a German family company for wooden toys, games and children's furniture from Bad Rodach in Franconia. Eugen Habermaass formed the companies that became HABA in 1938 in Bad Rodach, and the family has owned them since. His wife Luise and later their son Klaus Habermaass led the business, and today Sabine, Heike and Volker Habermaass manage it in the third generation.

Range

• Wooden toys for babies and toddlers, building blocks and stacking toys
• Board games, dexterity games and card games for families and children
• Dolls and the Little Friends figures and play sets
• Puzzles, craft sets and furniture for children's rooms

Good to know

HABA appeared at a toy fair for the first time in 1950, and the abbreviation HABA became the brand name during that period. The company stresses craftsmanship and natural raw materials such as wood. It sells through specialist toy retailers, its own web shops and subsidiaries, including a US business with headquarters in Skaneateles, New York. Prices are above those of mass-market plastic toys.