Allegro
Poland
EU
Allegro is a Polish online marketplace operated by Allegro sp. z o.o., based in Poznań. Launched as an auction site in 1999, it has grown into a multi-category shopping platform connecting consumers...
European Alternatives to AliExpress
bol
Netherlands
EU
bol is a Dutch online retailer headquartered in Utrecht that serves customers in the Netherlands and Belgium. The shop went online in 1999 and has belonged to the retail group Ahold Delhaize...
Cdiscount
France
EU
Cdiscount is a French online shop and marketplace headquartered in Bordeaux. It was founded in 1998 and sells electronics, household goods, furniture, toys and many other categories to customers in France. Third-party...
eMAG
Romania
EU
Non-European Parent Company
eMAG is the largest online retailer in Romania, headquartered in Bucharest. It was founded in 2001 and also operates in Bulgaria and Hungary. Besides its own sales, eMAG runs a marketplace on...
Galaxus
Switzerland
Galaxus is a popular online retail platform based in Switzerland, offering a wide range of products across various categories including electronics, household goods, fashion, and more. With a user-friendly interface and a...
Kaufland Marketplace
Germany
EU
Kaufland Marketplace is the online marketplace of the German retailer Kaufland, part of the Schwarz Group. The Schwarz Group took over the marketplace real.de in 2020 and relaunched it as kaufland.de in...
ManoMano
France
EU
ManoMano is a French online platform for DIY, garden and home improvement, headquartered in Paris. Christian Raisson and Philippe de Chanville started it in 2012 under the name MonEchelle, first selling ladders....
Otto
Germany
EU
Otto is a prominent online retail platform based in Germany, widely recognized for its extensive range of products, including fashion, electronics, furniture, and home appliances. As one of the largest e-commerce companies...
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Submit SuggestionAliExpress is a marketplace of the Chinese Alibaba Group, launched in 2010. It acts as a platform only: the products come from third-party sellers, most of them in China, and are shipped to buyers worldwide. Searches such as "AliExpress alternative" and "AliExpress alternative Europe" show that many shoppers look for options closer to home.
European alternatives to AliExpress
The platforms below are headquartered in Europe and cover a similar breadth of everyday goods: Allegro in Poland, Cdiscount in France, eMAG in Romania, Kaufland Marketplace in Germany, bol in the Netherlands and Belgium, ManoMano for DIY, and the retailers Otto and Galaxus. Sellers on these marketplaces are often located in the EU, which usually means shorter delivery times and no customs handling for the buyer.
What to expect
Prices of very cheap imported goods are often lower on AliExpress, and no European platform matches its niche range from Chinese manufacturers. In return, European platforms apply EU consumer rules such as the 14-day right of withdrawal for purchases from traders. Each platform is strongest in its home country. eMAG is marked as having a non-European parent.