Kaufland Marketplace

Kaufland Marketplace is the online marketplace of the German retailer Kaufland, part of the Schwarz Group. The Schwarz Group took over the marketplace real.de in 2020 and relaunched it as kaufland.de in 2021, with more than 5,000 sellers at the start. This entry covers the online platform, not the supermarkets.

Features

• Broad range with millions of items from electronics and household goods to toys, garden and fashion.
• Independent sellers list on the platform, Kaufland handles payment and customer service.
• Kaufland Global Marketplace lets sellers list on several national Kaufland marketplaces in Europe with one account.

Limits

The marketplace is strongest in Germany. Delivery times and returns depend on the individual seller. Kaufland Marketplace is a young platform compared with long-established shops, and its reach outside Germany and Central Europe is smaller.