Allegro
Poland
EU
Allegro is a Polish online marketplace operated by Allegro sp. z o.o., based in Poznań. Launched as an auction site in 1999, it has grown into a multi-category shopping platform connecting consumers...
European Online Marketplaces
Back Market
France
EU
Back Market is a French marketplace for refurbished electronics, founded in Paris in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute. Professional refurbishers sell smartphones, laptops, tablets, game...
bol
Netherlands
EU
bol is a Dutch online retailer headquartered in Utrecht that serves customers in the Netherlands and Belgium. The shop went online in 1999 and has belonged to the retail group Ahold Delhaize...
Catawiki
Netherlands
EU
Catawiki is an online auction platform for special objects, headquartered in Amsterdam. René Schoenmakers and Marco Jansen launched it in 2008 as a wiki for collectors. Since 2011 it has run weekly...
Cdiscount
France
EU
Cdiscount is a French online shop and marketplace headquartered in Bordeaux. It was founded in 1998 and sells electronics, household goods, furniture, toys and many other categories to customers in France. Third-party...
eMAG
Romania
EU
Non-European Parent Company
eMAG is the largest online retailer in Romania, headquartered in Bucharest. It was founded in 2001 and also operates in Bulgaria and Hungary. Besides its own sales, eMAG runs a marketplace on...
Kaufland Marketplace
Germany
EU
Kaufland Marketplace is the online marketplace of the German retailer Kaufland, part of the Schwarz Group. The Schwarz Group took over the marketplace real.de in 2020 and relaunched it as kaufland.de in...
ManoMano
France
EU
ManoMano is a French online platform for DIY, garden and home improvement, headquartered in Paris. Christian Raisson and Philippe de Chanville started it in 2012 under the name MonEchelle, first selling ladders....
Vinted
Lithuania
EU
Vinted is a marketplace for second-hand fashion, headquartered in Vilnius, Lithuania. Milda Mitkutė and Justas Janauskas founded it in 2008. Vinted became Lithuania's first technology unicorn in 2019 and later took over...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionEuropean online marketplaces let independent sellers offer products next to the platform's own range. This page lists marketplaces headquartered in Europe: general platforms such as Allegro, Cdiscount, eMAG and Kaufland Marketplace, plus specialists like Back Market for refurbished electronics, Catawiki for curated auctions and Vinted for second-hand fashion. bol and ManoMano combine their own retail with a partner marketplace.
European online marketplaces at a glance
| Marketplace | Country | Focus |
|---|---|---|
| Allegro | Poland | General marketplace, market leader in Poland |
| Cdiscount | France | General marketplace, part of Casino Group |
| eMAG | Romania | General marketplace in Romania, Bulgaria, Hungary |
| Kaufland Marketplace | Germany | General marketplace of the Schwarz Group |
| bol | Netherlands | Retailer plus partner marketplace, Netherlands and Belgium |
| ManoMano | France | DIY and garden marketplace |
| Back Market | France | Refurbished electronics |
| Catawiki | Netherlands | Curated online auctions for collectors |
| Vinted | Lithuania | Second-hand fashion |
Choosing a European marketplace
Most marketplaces here are national. Allegro is the platform of choice in Poland, Cdiscount in France, eMAG in Romania and bol in the Netherlands and Belgium. Back Market, Vinted and Catawiki work across many countries but each serves one niche. Sellers on a marketplace set their own prices and shipping terms, and they can be located outside Europe, so the seller's country and rating matter as much as the platform. The 14-day right of withdrawal under EU law applies to most distance purchases from traders.
Ownership notes
eMAG is marked as having a non-European parent: it is held by Prosus, which its own site says is majority-owned by the South African group Naspers. The other marketplaces are held by European companies or investors, among them Casino Group (Cdiscount), the Schwarz Group (Kaufland) and Ahold Delhaize (bol).
What Europe does not offer
Europe has no single marketplace with the reach of Amazon or eBay across the whole continent. For local second-hand trade see classifieds platforms, and for shops without third-party sellers see online retailers.