Blocket
Sweden
EU
Blocket is Sweden's best-known online marketplace. Schibsted acquired it in 2003, and today it belongs to Vend, the Nordic marketplace group formerly called Schibsted Marketplaces. Vend states that more than five million...
European Classifieds Platforms
FINN
Norway
FINN.no is Norway's leading online marketplace, launched in 2000 and operated from Oslo. It brings together second-hand goods, cars and other vehicles, real estate and jobs on one platform. FINN is part...
Kleinanzeigen
Germany
EU
Kleinanzeigen is Germany's leading classifieds platform, operated by kleinanzeigen.de GmbH in Berlin. It launched in 2009 as eBay Kleinanzeigen and was renamed Kleinanzeigen in May 2023 after eBay had sold its classifieds...
leboncoin
France
EU
leboncoin is France's biggest classifieds platform, operated by the Paris-based company LBC France. Schibsted launched it in 2006, and it belongs to Adevinta today. In 2023 it reached about 29 to 30...
Marktplaats
Netherlands
EU
Marktplaats is the Netherlands' best-known classifieds site, operated by Marktplaats B.V. in Amsterdam. It launched in May 1999, was sold to eBay in 2004 and moved to Adevinta in 2021. By 2024...
OLX
Netherlands
EU
Non-European Parent Company
OLX is an online classifieds platform operated by OLX Group, headquartered in Amsterdam. In its latest results OLX Group reports nearly 60 million daily listings across seven markets, among them Poland, Romania,...
Subito
Italy
EU
Subito is Italy's leading classifieds platform, founded in Milan in 2007. According to the company, more than 26 million users visit it every month and about 13 million ads are online each...
Tori
Finland
EU
Tori is a Finnish online marketplace for second-hand and new goods, launched in 2009. It is part of Vend, the Nordic marketplace group formerly known as Schibsted Marketplaces. Private users and businesses...
Wallapop
Spain
EU
Non-European Parent Company
Wallapop is a mobile-first marketplace for second-hand goods, headquartered in Barcelona. It is one of the biggest marketplace apps in Spain and also operates in Italy. Users sell electronics, fashion, furniture, vehicles...
willhaben
Austria
EU
willhaben is Austria's largest online marketplace and classifieds portal, operated by willhaben internet service GmbH in Vienna. It combines a general marketplace with large verticals for used cars and real estate, and...
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Submit SuggestionClassifieds platforms connect private sellers and buyers of second-hand goods, vehicles, flats and jobs, usually locally. Europe has strong national leaders: Kleinanzeigen in Germany, willhaben in Austria, Marktplaats in the Netherlands, Subito in Italy, leboncoin in France, Wallapop in Spain and FINN, Blocket and Tori in the Nordics. OLX is the main classifieds brand in several Central and Eastern European countries.
European classifieds platforms at a glance
| Platform | Home market | Owner |
|---|---|---|
| Kleinanzeigen | Germany | Adevinta |
| willhaben | Austria | Styria Media Group, Sprints Capital |
| Marktplaats | Netherlands | Adevinta |
| Subito | Italy | Adevinta |
| leboncoin | France | Adevinta |
| Wallapop | Spain | Naver (South Korea) |
| FINN | Norway | Vend |
| Blocket | Sweden | Vend |
| Tori | Finland | Vend |
| OLX | Poland, Romania, Portugal and others | Prosus |
Who owns the classifieds platforms
Ownership is more concentrated than the many brand names suggest. Adevinta runs Kleinanzeigen, Marktplaats, Subito and leboncoin. It is owned by funds advised by Permira (London) and Blackstone (New York) together with General Atlantic, TCV and others, and the exact shareholdings are not published, so no single non-European majority holder can be shown. Vend, a listed Norwegian company, owns FINN, Blocket and Tori. willhaben is held by Austrian and Luxembourg-based owners since Adevinta sold its stake in 2025. Wallapop and OLX are marked as having a non-European parent: Wallapop belongs fully to the Korean group Naver since January 2026, and OLX to Prosus, which its own site says is majority-owned by the South African group Naspers.
What to watch for
Open classifieds attract scammers, so local pick-up and protected payment options are the safer route for expensive items. Fees differ: private ads are usually free, while professional sellers pay for visibility. Each platform is national, so cross-border trade is limited, and the sites are in the local language.
What Europe does not offer
No single European classifieds site covers the whole continent. For auctions and curated sales see online marketplaces such as Catawiki, and see European alternatives to eBay for a comparison by use case.