Allegro
Poland
EU
Allegro is a Polish online marketplace operated by Allegro sp. z o.o., based in Poznań. Launched as an auction site in 1999, it has grown into a multi-category shopping platform connecting consumers...
European Alternatives to eBay
Back Market
France
EU
Back Market is a French marketplace for refurbished electronics, founded in Paris in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute. Professional refurbishers sell smartphones, laptops, tablets, game...
Blocket
Sweden
EU
Blocket is Sweden's best-known online marketplace. Schibsted acquired it in 2003, and today it belongs to Vend, the Nordic marketplace group formerly called Schibsted Marketplaces. Vend states that more than five million...
bol
Netherlands
EU
bol is a Dutch online retailer headquartered in Utrecht that serves customers in the Netherlands and Belgium. The shop went online in 1999 and has belonged to the retail group Ahold Delhaize...
Catawiki
Netherlands
EU
Catawiki is an online auction platform for special objects, headquartered in Amsterdam. René Schoenmakers and Marco Jansen launched it in 2008 as a wiki for collectors. Since 2011 it has run weekly...
Cdiscount
France
EU
Cdiscount is a French online shop and marketplace headquartered in Bordeaux. It was founded in 1998 and sells electronics, household goods, furniture, toys and many other categories to customers in France. Third-party...
eMAG
Romania
EU
Non-European Parent Company
eMAG is the largest online retailer in Romania, headquartered in Bucharest. It was founded in 2001 and also operates in Bulgaria and Hungary. Besides its own sales, eMAG runs a marketplace on...
FINN
Norway
FINN.no is Norway's leading online marketplace, launched in 2000 and operated from Oslo. It brings together second-hand goods, cars and other vehicles, real estate and jobs on one platform. FINN is part...
Kaufland Marketplace
Germany
EU
Kaufland Marketplace is the online marketplace of the German retailer Kaufland, part of the Schwarz Group. The Schwarz Group took over the marketplace real.de in 2020 and relaunched it as kaufland.de in...
Kleinanzeigen
Germany
EU
Kleinanzeigen is Germany's leading classifieds platform, operated by kleinanzeigen.de GmbH in Berlin. It launched in 2009 as eBay Kleinanzeigen and was renamed Kleinanzeigen in May 2023 after eBay had sold its classifieds...
leboncoin
France
EU
leboncoin is France's biggest classifieds platform, operated by the Paris-based company LBC France. Schibsted launched it in 2006, and it belongs to Adevinta today. In 2023 it reached about 29 to 30...
ManoMano
France
EU
ManoMano is a French online platform for DIY, garden and home improvement, headquartered in Paris. Christian Raisson and Philippe de Chanville started it in 2012 under the name MonEchelle, first selling ladders....
Marktplaats
Netherlands
EU
Marktplaats is the Netherlands' best-known classifieds site, operated by Marktplaats B.V. in Amsterdam. It launched in May 1999, was sold to eBay in 2004 and moved to Adevinta in 2021. By 2024...
OLX
Netherlands
EU
Non-European Parent Company
OLX is an online classifieds platform operated by OLX Group, headquartered in Amsterdam. In its latest results OLX Group reports nearly 60 million daily listings across seven markets, among them Poland, Romania,...
Subito
Italy
EU
Subito is Italy's leading classifieds platform, founded in Milan in 2007. According to the company, more than 26 million users visit it every month and about 13 million ads are online each...
Tori
Finland
EU
Tori is a Finnish online marketplace for second-hand and new goods, launched in 2009. It is part of Vend, the Nordic marketplace group formerly known as Schibsted Marketplaces. Private users and businesses...
Vinted
Lithuania
EU
Vinted is a marketplace for second-hand fashion, headquartered in Vilnius, Lithuania. Milda Mitkutė and Justas Janauskas founded it in 2008. Vinted became Lithuania's first technology unicorn in 2019 and later took over...
Wallapop
Spain
EU
Non-European Parent Company
Wallapop is a mobile-first marketplace for second-hand goods, headquartered in Barcelona. It is one of the biggest marketplace apps in Spain and also operates in Italy. Users sell electronics, fashion, furniture, vehicles...
willhaben
Austria
EU
willhaben is Austria's largest online marketplace and classifieds portal, operated by willhaben internet service GmbH in Vienna. It combines a general marketplace with large verticals for used cars and real estate, and...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestioneBay is a US online marketplace where private and commercial sellers offer new and used goods through auctions and fixed-price listings. According to the company, it has about 136 million active buyers worldwide. In Germany the former eBay Kleinanzeigen was sold to Adevinta and renamed Kleinanzeigen in 2023, so local classifieds there no longer belong to eBay.
European alternatives to eBay
No single European site copies eBay's global reach, but the individual functions have European counterparts. For local second-hand trade there are classifieds platforms such as Kleinanzeigen, Marktplaats, leboncoin, Subito, willhaben and Wallapop. Catawiki covers curated auctions for collectibles, Vinted second-hand fashion and Back Market refurbished electronics. General online marketplaces such as Allegro add new goods from third-party sellers.
What to expect
Most of these platforms are national and in the local language, so buyers and sellers usually stay within one country. Fees and buyer protection differ from eBay: classifieds are mostly free for private sellers, while Catawiki, Vinted and Back Market charge fees to buyers or sellers. Wallapop and OLX are marked as having a non-European parent.