Allegro
Poland
EU
Allegro is a Polish online marketplace operated by Allegro sp. z o.o., based in Poznań. Launched as an auction site in 1999, it has grown into a multi-category shopping platform connecting consumers...
European Alternatives to Amazon
Alza
Czechia
EU
Alza is the largest Czech online retailer, headquartered in Prague. It started in 1994 as a computer shop and has grown into a general e-commerce company for electronics, household goods, toys, sports...
Back Market
France
EU
Back Market is a French marketplace for refurbished electronics, founded in Paris in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute. Professional refurbishers sell smartphones, laptops, tablets, game...
bol
Netherlands
EU
bol is a Dutch online retailer headquartered in Utrecht that serves customers in the Netherlands and Belgium. The shop went online in 1999 and has belonged to the retail group Ahold Delhaize...
Catawiki
Netherlands
EU
Catawiki is an online auction platform for special objects, headquartered in Amsterdam. René Schoenmakers and Marco Jansen launched it in 2008 as a wiki for collectors. Since 2011 it has run weekly...
Cdiscount
France
EU
Cdiscount is a French online shop and marketplace headquartered in Bordeaux. It was founded in 1998 and sells electronics, household goods, furniture, toys and many other categories to customers in France. Third-party...
Coolblue
Netherlands
EU
Coolblue is a Dutch online retailer for consumer electronics and household appliances, headquartered in Rotterdam. It was founded in 1999 and sells in the Netherlands, Belgium and Germany. The company also operates...
eMAG
Romania
EU
Non-European Parent Company
eMAG is the largest online retailer in Romania, headquartered in Bucharest. It was founded in 2001 and also operates in Bulgaria and Hungary. Besides its own sales, eMAG runs a marketplace on...
Fnac
France
EU
Fnac is a French retailer for books, music, games, electronics and household appliances, founded in 1954. Together with the appliance chain Darty it forms the group Fnac Darty, headquartered in Ivry-sur-Seine near...
Galaxus
Switzerland
Galaxus is a popular online retail platform based in Switzerland, offering a wide range of products across various categories including electronics, household goods, fashion, and more. With a user-friendly interface and a...
Kaufland Marketplace
Germany
EU
Kaufland Marketplace is the online marketplace of the German retailer Kaufland, part of the Schwarz Group. The Schwarz Group took over the marketplace real.de in 2020 and relaunched it as kaufland.de in...
La Redoute
France
EU
La Redoute is a French online retailer for fashion and home furnishings. The company traces its roots to a mail-order business founded in 1837 and is based in Roubaix in northern France....
ManoMano
France
EU
ManoMano is a French online platform for DIY, garden and home improvement, headquartered in Paris. Christian Raisson and Philippe de Chanville started it in 2012 under the name MonEchelle, first selling ladders....
MediaMarkt
Germany
EU
Non-European Parent Company
MediaMarkt is a German consumer electronics retailer founded in 1979. The brand belongs to Ceconomy, whose subsidiary Media-Saturn is based in Ingolstadt. MediaMarkt operates stores in many European countries and has run...
Otto
Germany
EU
Otto is a prominent online retail platform based in Germany, widely recognized for its extensive range of products, including fashion, electronics, furniture, and home appliances. As one of the largest e-commerce companies...
PcComponentes
Spain
EU
PcComponentes is a Spanish online retailer for technology, headquartered in Alhama de Murcia in southern Spain. Alfonso Tomás and Francisco Yúfera founded it in 2005 with a small shop of about 50...
Thomann
Germany
EU
Thomann is a German music retailer based in Treppendorf, near Burgebrach in Bavaria. The family business began in 1954 as a local music shop and has grown into an online store for...
Vinted
Lithuania
EU
Vinted is a marketplace for second-hand fashion, headquartered in Vilnius, Lithuania. Milda Mitkutė and Justas Janauskas founded it in 2008. Vinted became Lithuania's first technology unicorn in 2019 and later took over...
Zalando
Germany
EU
Zalando is a fashion and lifestyle platform headquartered in Berlin. Founded in 2008, the group reports 62 million active customers, more than 7,000 brands and 29 European markets in its full-year 2025...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionAmazon is an American multinational company founded by Jeff Bezos in 1994, originally starting as an online bookstore and gradually expanding into a global e-commerce giant. Known for its vast selection of products, competitive pricing, and rapid shipping services, Amazon has significantly transformed the way consumers shop online.
Why consider European alternatives to Amazon?
When choosing where to shop online, considering European alternatives to Amazon can offer advantages such as supporting local economies, benefiting from data protection laws, and promoting sustainable practices in online retail.
Support Local Economies
European alternatives often prioritize local products and businesses, thereby contributing to the economy and creating job opportunities within the region. By shopping with European companies, consumers can help foster local entrepreneurship and sustainable development.
Stronger Data Protection
Europe has stringent data protection regulations, such as the General Data Protection Regulation (GDPR), which safeguards consumer data and privacy. This protection helps to ensure that personal information is handled with greater care compared to some non-European counterparts.
Promoting Sustainable Practices
Many European online retailers emphasize environmentally friendly practices, such as eco-friendly packaging, carbon-neutral shipping options, and responsible sourcing of products. By choosing these alternatives, consumers can align their shopping habits with sustainable values.