commercetools
Germany
EU
commercetools is a headless commerce platform from Munich, Germany. It was founded in 2006 and became independent from its owner REWE Group in 2019, when Insight Partners invested 145 million dollars. The...
European Alternatives to Shopify
JTL-Shop
Germany
EU
JTL-Shop is the shop software of JTL-Software-GmbH from Hückelhoven in Germany. JTL was founded in 2008 by two brothers, started with ERP software for online sellers and now employs more than 460...
plentyONE
Germany
EU
plentyONE, formerly plentymarkets, is a cloud e-commerce platform from PlentyONE GmbH in Kassel, Germany. It is run by founder and CEO Jan Griesel and combines an online shop with an ERP for...
PrestaShop
France
EU
Open Source
Self-Hostable
PrestaShop is open-source e-commerce software from Paris, France, available since 2007. According to the company, more than 230,000 stores run on it worldwide and generate 22 billion euros in gross merchandise value....
Shopware
Germany
EU
Open Source
Self-Hostable
Shopware is an e-commerce platform from Schöppingen in Germany. The brothers Stefan and Sebastian Hamann founded Shopware AG in 2000, and in 2022 the company took its first outside funding, 100 million...
Sylius
Poland
EU
Open Source
Self-Hostable
Sylius is an open-source headless e-commerce framework from Poland, developed by Sylius sp. z o.o. in Łódź. The project started in the early 2010s, and the company says the sylius/sylius package has...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionShopify is a Canadian e-commerce company headquartered in Ottawa, founded in 2006 and listed on the Toronto and Nasdaq exchanges. It runs a hosted platform for online and in-person shops, including its own payment service, Shopify Payments. Its app store had more than 10,000 apps in 2024, and the company reports over five million customers.
European alternatives to Shopify
The e-commerce platforms on this page are made in Europe. Shopware from Germany and PrestaShop from France are the best-known open-source systems and can be self-hosted. JTL-Shop and plentyONE are strong for German marketplace sellers. Sylius and commercetools are headless systems for development teams and larger projects.
What to expect when switching
Unlike Shopify, most European systems are not a single subscription with hosting, checkout and apps included. Hosting, themes and some extensions are chosen separately, usually with an agency, which gives more control and avoids per-order platform fees but needs more set-up work. Products and customers can usually be exported from Shopify as CSV files and imported into the new shop, while themes have to be rebuilt.