Didriksons

Didriksons is a Swedish outerwear brand known for rainwear and jackets for children and adults. Julius and Hanna Didrikson began producing waterproof workwear for fishermen in Grundsund on the Swedish west coast in 1913. Today the head office is in Borås, where about 110 people work; the products are sold in more than 25 countries and over 70 percent of sales come from outside Sweden. The investment firm Adelis Equity Partners from Sweden lists Didriksons as one of its investments.

Features

• Rain jackets, rain trousers and rain suits for children and adults.
• Winter jackets, shell jackets and parkas.
• Waterproof and windproof materials, with PFC-free water protection and recycled padding in many warmer jackets, according to the brand.
• Own online store plus retail partners.

Things to know

Didriksons is not a full wardrobe label. It concentrates on outerwear, so the range suits parents who need weatherproof jackets rather than complete outfits.