Reima

Reima is a Finnish children's activewear brand. It started in 1944 in Kankaanpää, Finland, by repurposing old army uniforms into practical clothing. Today it designs clothing, footwear and accessories for children aged 0 to 12 and sells in around 50 countries. The company reports net sales of 86 million euros for 2025 and about 300 employees. Since 2025 the majority of the shares belongs to three Finnish and Swedish industry experts, after the earlier private equity owner Riverside sold its stake.

Features

• Waterproof and windproof outerwear, winter overalls, rain gear and fleece for all seasons.
• Base layers, mid layers, shoes and boots, hats, gloves and accessories.
• Clothing designed to be durable, easy to care for and allowing free movement.
• Own online store plus retail partners across Europe.

Things to know

Reima concentrates on outdoor and weather clothing. Everyday fashion pieces such as dresses or party clothes are not its focus, so these are better covered by other brands on this page.