C&A
Germany
EU
C&A is a fashion retailer with its own labels. The Brenninkmeijer brothers Clemens and August founded it in 1841 in Sneek in the Netherlands. The European business is run from Düsseldorf, and...
European Kids' Clothing Brands
Didriksons
Sweden
EU
Didriksons is a Swedish outerwear brand known for rainwear and jackets for children and adults. Julius and Hanna Didrikson began producing waterproof workwear for fishermen in Grundsund on the Swedish west coast...
Ernsting's family
Germany
EU
Ernsting's family is a German textile retailer with its head office in Coesfeld in Westphalia. It started with the first "minipreis" test store in the washroom of the parents' textile house in...
H&M
Sweden
EU
H&M, or Hennes & Mauritz, is a global fashion retailer known for offering a diverse range of clothing, accessories, and footwear for men, women, and children. The brand is synonymous with trendy,...
Jacadi
France
EU
Jacadi Paris is a French children's fashion brand that has existed since 1976. According to the brand, it designs clothes, shoes, accessories and nursery items for children aged 0 to 12 and...
Kappahl
Sweden
EU
Kappahl is a Swedish fashion chain with its head office in Mölndal near Gothenburg. The Kappahl Group has two brands: Kappahl, the main chain, and Newbie, a brand for babies and children.
Kiabi
France
EU
Kiabi is a French fashion retailer that "invented fashion at low prices" in 1978, in its own words. It dresses women, men and children and describes itself as a brand that is...
Lindex
Sweden
EU
Lindex is a Swedish fashion chain that started in 1954 as the lingerie shop Fynd in Alingsås. Its head office is in Gothenburg. Women are the main customers, and the company says...
NAME IT
Denmark
EU
NAME IT is the children's clothing brand of the Danish fashion group Bestseller, which is headquartered in Brande, Denmark, and owned by the Holch Povlsen family. The brand that became NAME IT...
Petit Bateau
France
EU
Non-European Parent Company
Petit Bateau is a French clothing brand for children and families with roots in Troyes, where it was founded in 1893. For decades it belonged to the family-owned Groupe Rocher, which acquired...
Polarn O. Pyret
Sweden
EU
Polarn O. Pyret, often shortened to P.O.P, is a Swedish children's clothing brand founded in 1976 with the aim of making comfortable, high-quality childrenswear. The design is meant to be play-friendly, without...
Primark
Ireland
EU
Primark is an international fashion and lifestyle retailer founded in Dublin in 1969. The company began with one Irish store trading as Penneys and has since grown to more than 500 stores...
Reima
Finland
EU
Reima is a Finnish children's activewear brand. It started in 1944 in Kankaanpää, Finland, by repurposing old army uniforms into practical clothing. Today it designs clothing, footwear and accessories for children aged...
Sanetta
Germany
EU
Sanetta is a German children's clothing brand run by Sanetta Gebrüder Ammann GmbH & Co. KG in Meßstetten, Baden-Württemberg. The company has existed since 1957 and describes itself as a family business...
Takko Fashion
Germany
EU
Takko Fashion is a German fashion discounter founded in 1982 and headquartered in Telgte in Westphalia. It calls itself a "smart discounter" and sells affordable clothing in many European countries.
Zara
Spain
EU
Zara is a globally recognized fashion retailer known for its trendy and affordable clothing, footwear, and accessories. The brand is celebrated for its ability to quickly bring the latest fashion trends from...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionEuropean children's clothing brands include Nordic outdoor specialists, French heritage labels and large fashion retailers. The sixteen brands listed here come from Finland, France, Denmark, Sweden, Germany, Spain and Ireland. The criterion is the headquarters of the company behind the brand, not where the clothes are sewn. Brands with a strong outdoor focus, everyday ranges and classic French labels are all represented.
Kids' clothing brands by country
| Brand | Country | Known for |
|---|---|---|
| Reima | Finland | Outdoor and weather clothing for ages 0 to 12, founded in 1944 |
| Didriksons | Sweden | Rainwear and jackets, founded in 1913 |
| Polarn O. Pyret | Sweden | Play-friendly everyday clothing since 1976 |
| NAME IT | Denmark | Affordable kids' range of the Bestseller group |
| Petit Bateau | France | Cotton basics since 1893; US owner since 2025 |
| Jacadi | France | Classic French children's fashion since 1976 |
| Sanetta | Germany | Underwear and nightwear from a family business, founded in 1957 |
Also listed, with children's ranges next to their adult collections: C&A (Germany), H&M (Sweden), Zara (Spain), Primark (Ireland) and the family fashion chains Kiabi (France), Lindex (Sweden), Kappahl (Sweden, with the baby and kids brand Newbie), Takko Fashion (Germany) and Ernsting's family (Germany).
Outdoor, classic or everyday
- Outdoor and weather: Reima and Didriksons focus on rain, wind and cold, which suits kindergarten and playground use.
- Everyday basics: Polarn O. Pyret, NAME IT, Sanetta and the retailers cover daily clothing and sleepwear at different price levels.
- Classic and dressy: Jacadi and Petit Bateau lean towards French style, with higher prices than the retailers.
Ownership and what is missing
Most brands here are family-owned or held by European investors. Petit Bateau is the exception: it is French, but its buyer Regent is American, so the page flags it. All other brands are headquartered in Europe and have no non-European majority owner. Large US children's labels such as Carter's or OshKosh are not European and therefore not listed. For children's shoes, see sneakers, and for baby care diapers and strollers.