Polarn O. Pyret

Polarn O. Pyret, often shortened to P.O.P, is a Swedish children's clothing brand founded in 1976 with the aim of making comfortable, high-quality childrenswear. The design is meant to be play-friendly, without details that chafe or restrict. In 2021 the Swedish fashion group Retail and Brands sold the company to Procuritas, a Stockholm-based investment firm, for about 330 million Swedish kronor. In 2026 the brand marks 50 years of quality childrenswear.

Features

• Clothing for babies and children: base layers, bodysuits, trousers, dresses, knitwear and outerwear.
• Play-friendly designs and durable fabrics.
• Online store with shipping to several countries plus own shops and franchise partners.
• A sustainability report published by the brand.

Things to know

The brand is positioned in the middle to upper price range and aims at long-lasting pieces that can be handed down.