JOE & THE JUICE

JOE & THE JUICE is a Danish juice bar and coffee chain founded in Copenhagen in 2002 and headquartered there. It sells freshly prepared juices, shakes, coffee and sandwiches, made with natural and organic ingredients that it says it sources directly from growers. Its stores have a modern urban look, and customers can work or meet there.

Range

The menu centres on freshly pressed juices and smoothie-style shakes, coffee and sandwiches. The company describes its customers as people who want a fast but healthy lifestyle.

Where to find it

In November 2023, General Atlantic described the company as operating more than 360 stores in 18 countries, including about 70 in the United States and 23 franchised stores in the Middle East. Digital channels accounted for 30 percent of sales at that time. The company plans to grow by franchising.

Ownership

General Atlantic, a US investment firm based in New York, first invested in 2016 and agreed in November 2023 to become the majority control shareholder, buying from Valedo Partners. Because the controlling owner is based in the United States, JOE & THE JUICE is marked as having a non-European parent.