Brioche Dorée

Brioche Dorée is a French bakery-café chain founded in 1976 in Brest by Louis Le Duff, the president of the Le Duff Group. It belongs to Groupe Le Duff, which is headquartered in Rennes and describes itself as number one worldwide in the café-bakery category.

Range

The chain sells breads, sandwiches, salads, soups and pastries, with brioche as the name-giving product. Many of its international locations are inside airports and train stations.

Where to find it

According to the Le Duff Group (2026), Brioche Dorée has more than 300 French-style bakery cafés worldwide (the French page lists 291), 7,500 employees and serves 270,000 customers every day. About 60 percent of the locations are franchised and 40 percent are run by subsidiaries. Most stores are in France, with locations in other countries.

Ownership

Groupe Le Duff is a privately held French group, led by its founder Louis Le Duff. It also owns the bakery supplier Bridor and other restaurant brands. No non-European holder is known.