Rapunzel

A German organic food pioneer

Rapunzel Naturkost is an organic food company based in Legau, Bavaria. Joseph Wilhelm and Jennifer Vermeulen founded the business in 1974, initially building a small natural food shop and later developing their own production. The company is now a family business in its second generation and says it remains wholly family owned. Its official imprint identifies RAPUNZEL Naturkost GmbH & Co. KG and gives the company address as Rapunzelstraße 1 in 87764 Legau. From this southern German base, Rapunzel manages production, administration and the development of its branded organic food range.

Peanut butter and nut spreads

Rapunzel's product range includes peanut butter as well as several nut butters and other spreads. Its official range lists creamy and crunchy peanut butter in an American style, with roasted peanuts, sea salt and a small amount of sweetness. The product pages also offer finely ground peanut paste made in house from organic peanuts, with no added ingredients. Rapunzel states that its nut spread production dates to the early 1970s. Peanut butter can be used on bread or in recipes such as sauces, dips and baked goods. The category entry focuses on this documented part of the broader Rapunzel Naturkost assortment.

A sizeable family owned food company

Rapunzel combines its food brand with manufacturing, logistics and international distribution. Its current press facts list about 550 vegetarian and vegan organic products, around 530 employees and net sales of 232 million euros in 2024. The company reports that more than half of its products are made at the Legau site and that it exports to about 30 countries. A 2024 sustainability report describes the business as 100 percent family owned and notes that members of the founding family are shareholders. Its established history, current operating base and clearly documented ownership make Rapunzel a well established European food company.