Kaufland

Kaufland is a German hypermarket chain from Neckarsulm and part of the Schwarz Group, like Lidl. The first Kaufland store opened in Neckarsulm in 1984. The online marketplace kaufland.de is a separate listing in this directory (Kaufland Marketplace); this entry covers the store chain.

Range and own brands

A typical store is large, with an average sales area of about 4,500 to 5,000 square metres, and offers food and non-food. The company lists a broad set of own brands, among them K-CLASSIC, K-BIO ORGANIC, K-PURLAND, K-GOLD EDITION, K-PLANT BASED, BEVOLA, K-CARINURA, K-FREE and K-TO GO.

Where to find it

According to Kaufland's company facts (2026), there are 790 stores in Germany and more than 1,600 worldwide, in eight countries: Germany, Poland, the Czech Republic, Romania, Slovakia, Bulgaria, Croatia and Moldova. About 162,000 people work for the chain.

Ownership

Kaufland belongs to the Schwarz Group, headquartered in Neckarsulm, which is privately held.