Action
Netherlands
EU
Action is a Dutch non-food discount chain. It started in 1993 with one small store in Enkhuizen and has grown into one of the fastest-growing discounters in Europe. Its stores sell low-priced...
European Home Decor and Variety Stores
Flying Tiger Copenhagen
Denmark
EU
Flying Tiger Copenhagen is a Danish variety store chain for gifts, decoration and creative everyday items. The roots lie in a flea market stall where founder Lennart Lajboschitz and his wife Suz...
HEMA
Netherlands
EU
HEMA is a Dutch retail chain that started in 1926 with a single shop on the Kalverstraat in Amsterdam. It sells everyday products for the home and the family, most of them...
IKEA
Netherlands
EU
IKEA is a home furnishing retailer founded in 1943 by Ingvar Kamprad in Älmhult, Sweden. Today the concept is owned by Inter IKEA Systems B.V. in the Netherlands, which acts as franchisor,...
JYSK
Denmark
EU
JYSK is a Danish home furnishing retailer with Scandinavian roots. Lars Larsen opened the first store in Aarhus in 1979. JYSK sells furniture and furnishings for sleeping and living, and the company...
Maisons du Monde
France
EU
Maisons du Monde is a French furniture and home decoration retailer from Vertou near Nantes. For nearly 30 years it has sold furniture and decoration in many styles, from classic to contemporary...
Søstrene Grene
Denmark
EU
Søstrene Grene is a Danish lifestyle chain for home decoration and creative ideas for everyday life. Inger Grene and Knud Cresten Vaupell opened the first shop in Aarhus in 1973. The "sisters"...
Zara Home
Spain
EU
Zara Home is the home decoration and home textiles chain of the Spanish fashion group Inditex, based in Arteixo in Galicia. It is a separate concept from the fashion brand Zara and...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionChains for decoration, household goods and small furnishings are strongest in northern and western Europe. This page lists eight European chains: IKEA, HEMA, JYSK, Søstrene Grene, Action, Flying Tiger Copenhagen, Zara Home and Maisons du Monde.
Which chain is where
| Chain | Country | Focus and presence according to the company |
|---|---|---|
| IKEA | Netherlands | Flat-pack furniture and furnishings |
| HEMA | Netherlands | Everyday household products designed in-house, six markets |
| JYSK | Denmark | Sleeping and living, more than 3,700 stores in 49 countries |
| Søstrene Grene | Denmark | Decoration and creative ideas, more than 400 stores in 16 countries |
| Action | Netherlands | Non-food discounter, more than 3,400 stores in 15 countries |
| Flying Tiger Copenhagen | Denmark | Gifts and creative essentials, more than 1,000 stores |
| Zara Home | Spain | Home textiles and decoration, 374 stores at 31 January 2026 |
| Maisons du Monde | France | Furniture and decoration in many styles, about 7 million customers |
Choosing a chain
- Furnishing a whole home: IKEA and JYSK sell furniture and furnishings, Maisons du Monde focuses on style worlds.
- Small items and gifts: Søstrene Grene, Flying Tiger and HEMA are the places for decoration, stationery and everyday objects, Action does the same at discount prices.
- Textiles and tableware: Zara Home is the fashion group's home line.
Ownership
No chain here carries the non-European parent flag. IKEA is held through Dutch foundations, JYSK belongs to the Danish Lars Larsen Group, HEMA to the Dutch Van Eerd family since February 2026, and Søstrene Grene to the family of its founders. Action is held mostly by 3i of London.
What Europe does not offer as one brand
American chains such as Target or Bed Bath & Beyond have no European stores, and the discount chains TK Maxx and HomeSense belong to the US group TJX, so they are not listed. For furniture alone see the page on European furniture, for kitchenware the page on tableware.