European Alternatives to Under Armour
4F
🇵🇱
Poland
EU
4F is a prominent European brand specializing in sportswear and outdoor clothing, aiming to provide high-quality products designed for various physical activities and lifestyles. Established in Poland, the brand has gained a...
Aclima
🇸🇪
Sweden
EU
Aclima is a family-owned company renowned for producing high-quality wool garments designed for outdoor enthusiasts, professionals, and workers in demanding environments. With a history dating back to 1939, Aclima has evolved from...
Adidas
🇩🇪
Germany
EU
Adidas is a globally recognized brand known for its innovative sportswear, footwear, and accessories. Founded in Germany in 1949, the company has built a reputation for quality and performance while promoting a...
Asket
🇸🇪
Sweden
EU
Asket is a Swedish clothing brand that emphasizes timeless fashion and sustainability. Founded with the mission to redefine how we think about clothing, Asket aims to provide consumers with sustainable, high-quality garments...
Bergans
🇳🇴
Norway
Bergans is a renowned company specializing in outdoor gear and apparel, based in Norway. With a legacy that dates back to 1908, the brand has firmly established itself in the outdoor industry,...
BIMBA Y LOLA
🇪🇸
Spain
EU
BIMBA Y LOLA is a contemporary fashion brand based in Spain, known for its distinctive designs that combine a playful aesthetic with high-quality materials. The brand offers a wide range of products,...
Bohempia
🇨🇿
Czechia
EU
Bohempia is a forward-thinking footwear brand dedicated to creating sustainable, stylish, and comfortable shoes. With a mission to reduce the environmental impact of the fashion industry, Bohempia focuses on using natural, renewable...
Craft Sportswear
🇸🇪
Sweden
EU
Craft Sportswear is a renowned European brand specializing in high-performance athletic apparel and accessories. Founded in Sweden, the brand focuses on creating innovative products designed for various sports and outdoor activities, ensuring...
Decathlon
🇫🇷
France
EU
Decathlon is a well-known European retail company that specializes in sporting goods and equipment. Founded in France in 1976, Decathlon has grown to become one of the largest sports retailers globally, offering...
Deichmann
🇩🇪
Germany
EU
Deichmann is a well-known European footwear retailer that focuses on providing a wide range of affordable and quality footwear for the whole family. Established in Germany, Deichmann has grown to become one...
Deuter
🇩🇪
Germany
EU
Deuter is a renowned European brand specializing in outdoor equipment, particularly known for its high-quality backpacks and sleeping bags. Founded in 1898 in Germany, the company has a long heritage of crafting...
Diadora
🇮🇹
Italy
EU
Diadora is an Italian sportswear brand that has established a strong foothold in the global market for athletic footwear and apparel. Known for its commitment to quality and innovation, Diadora offers a...
Dilling
🇩🇰
Denmark
EU
Dilling is a renowned European brand offering high-quality knitwear and bodywear designed for comfort, durability, and style. With a commitment to using sustainable materials and ethical production methods, Dilling provides consumers with...
Dockers by Gerli
🇩🇪
Germany
EU
Dockers by Gerli is a European footwear brand based in Germany, specializing in the production of high-quality, stylish shoes for a variety of occasions. The brand is known for its commitment to...
Ela Mo
🇩🇪
Germany
EU
ela mo is a small family-owned business founded in 2017 with a big mission: to create high-quality backpacks, bags, and rain gear while making a positive impact on people and the planet....
ETXEONDO
🇪🇸
Spain
EU
Etxeondo is a well-established brand known for its high-quality cycling apparel, which merges innovative designs with advanced technical features. The company prides itself on its commitment to crafting products that enhance the...
Falke
🇩🇪
Germany
EU
Falke is a renowned European brand known for its high-quality hosiery, socks, and functional apparel. Established in Germany in the late 19th century, Falke combines tradition and innovation to produce products that...
Ferrino
🇮🇹
Italy
EU
Ferrino is a renowned Italian brand that specializes in manufacturing high-quality outdoor gear and equipment. Founded in 1850, the company has a long-standing reputation for creating innovative products for adventurers, climbers, and...
Fjällräven
🇸🇪
Sweden
EU
Fjällräven is a renowned Swedish outdoor clothing and equipment company that has gained a strong reputation for its high-quality products designed for nature enthusiasts. Established in 1960, the company focuses on sustainability...
Fjord Nansen
🇵🇱
Poland
EU
Fjord Nansen is a prominent European brand that specializes in outdoor gear and clothing, catering to the needs of adventurers and outdoor enthusiasts. With a focus on quality, functionality, and innovative designs,...
Floris van Bommel
🇳🇱
Netherlands
EU
Floris van Bommel is a distinguished Dutch footwear brand known for its high-quality shoes that blend traditional craftsmanship with innovative design. Established in 1734, the brand has a rich heritage and a...
FREITAG
🇨🇭
Switzerland
FREITAG is a Swiss company renowned for its unique approach to sustainable fashion and design. Established in Zurich in 1993, FREITAG specializes in producing high-quality bags and accessories crafted from recycled materials,...
Geox
🇮🇹
Italy
EU
Geox is an Italian footwear and apparel brand renowned for its innovative designs that combine style, comfort, and breathability. Established in 1995 by Mario Moretti Polegato, the company has emerged as a...
Giesswein
🇦🇹
Austria
EU
Giesswein is a renowned European brand that specializes in producing high-quality woolen footwear, clothing, and accessories, primarily made from natural materials. Established in Austria, Giesswein combines traditional craftsmanship with modern design to...
Gobik
🇪🇸
Spain
EU
Gobik is a renowned European brand specializing in high-quality cycling apparel and accessories. Founded in Spain, Gobik has gained recognition for its commitment to innovative designs, advanced materials, and a focus on...
H&M
🇸🇪
Sweden
EU
H&M, or Hennes & Mauritz, is a global fashion retailer known for offering a diverse range of clothing, accessories, and footwear for men, women, and children. The brand is synonymous with trendy,...
Haflinger
🇩🇪
Germany
EU
Haflinger is a renowned European brand specializing in high-quality footwear, particularly known for their comfortable and stylish woolen slippers and clogs made from natural materials. Founded in Germany, Haflinger emphasizes sustainability and...
Haix
🇩🇪
Germany
EU
Haix is a prominent European manufacturer known for its high-quality footwear, specializing primarily in professional and occupational shoes designed for a variety of demanding environments. With a commitment to durability, safety, and...
Heimplanet
🇩🇪
Germany
EU
Heimplanet is a renowned European brand specializing in outdoor gear and equipment. With a strong commitment to innovation and functionality, the company designs high-quality products that enhance the outdoor experience for adventurers...
Helly Hansen
🇳🇴
Norway
Non-European Parent Company
Helly Hansen is a renowned brand specializing in high-performance outdoor clothing and gear, particularly designed for sailors, skiers, and outdoor enthusiasts. Founded in Norway in 1877, the company’s rich heritage is embedded...
Hilleberg
🇳🇴
Norway
Hilleberg is a renowned manufacturer of high-quality tents, camping gear, and outdoor equipment, catering specifically to the needs of outdoor enthusiasts and adventurers. With a strong emphasis on performance, durability, and usability,...
Hummel
🇩🇰
Denmark
EU
Hummel is a renowned European sportswear brand known for its innovative designs and commitment to quality. Established in Denmark, the brand has a rich heritage in sports and lifestyle apparel, making it...
Isadore
🇸🇰
Slovak Republic
EU
Isadore is a premium cycling apparel brand that focuses on providing high-quality, functional, and stylish garments for cyclists. The company prides itself on creating products that combine performance with aesthetics, making it...
Kappa
🇮🇹
Italy
EU
Kappa is a renowned Italian sportswear brand that has carved a niche in the global athletic apparel market. Established in 1916, the company initially started as a sock and knitwear manufacturer but...
Lundhags
🇸🇪
Sweden
EU
Lundhags is a renowned European brand specializing in outdoor clothing and footwear. Originating from Sweden, Lundhags has established itself as a reliable name among outdoor enthusiasts who seek durable and functional gear...
Mango
🇪🇸
Spain
EU
Mango is a prominent European fashion brand known for its chic and contemporary clothing, accessories, and footwear. Founded in 1984 in Barcelona, Spain, Mango offers a wide range of products that embody...
Manomama
🇩🇪
Germany
EU
Manomama is a unique German company that focuses on producing sustainable and customizable textile products. With an emphasis on ethical manufacturing and transparency, manomama offers a wide range of clothing and home...
MISMO
🇩🇰
Denmark
EU
MISMO is a Danish design brand renowned for its timeless and functional bags, belts, wallets, and accessories. Combining minimalist Scandinavian aesthetics with exceptional craftsmanship, MISMO creates products that are as practical as...
Montura
🇮🇹
Italy
EU
Montura is a renowned European brand specializing in high-quality outdoor clothing and equipment designed for mountaineering, skiing, and various adventurous activities. With a commitment to functionality and innovative design, Montura creates gear...
Ortlieb
🇩🇪
Germany
EU
Ortlieb is a renowned manufacturer of high-quality outdoor gear, specializing in waterproof bags and accessories. Established in Germany, Ortlieb has built a reputation for producing durable and reliable products that cater to...
Ortovox
🇩🇪
Germany
EU
Ortovox is a renowned European brand specializing in high-quality outdoor gear, particularly focused on ski touring, mountaineering, and avalanche safety equipment. Founded in 1980 in Germany, the company aims to enhance safety...
Panama Jack
🇪🇸
Spain
EU
Panama Jack is a renowned Spanish brand that specializes in high-quality footwear and accessories. Established with a commitment to craftsmanship and comfort, the company offers a wide variety of products that are...
Puma
🇩🇪
Germany
EU
Puma is a renowned sports and lifestyle brand that designs, develops, sells, and markets footwear, apparel, and accessories. With a strong commitment to innovation and performance, Puma caters to athletes and fashion...
Reserved
🇵🇱
Poland
EU
Reserved is a prominent European fashion brand that offers a wide range of clothing and accessories for men, women, and children. Established in Poland, Reserved is part of the LPP S.A. group,...
Rocacorba
🇪🇸
Spain
EU
Rocacorba is a brand that embodies the spirit of cycling, adventure, and exceptional craftsmanship. Founded in 2017 in Girona, Spain, the brand takes its name from the iconic Rocacorba mountain, a legendary...
ROSE Bikes
🇩🇪
Germany
EU
ROSE Bikes is a renowned European bicycle manufacturer based in Germany, specializing in high-quality bikes and cycling accessories. With a commitment to innovation and customer satisfaction, ROSE Bikes offers a diverse range...
Salomon
🇫🇷
France
EU
Salomon is a globally recognized brand that specializes in outdoor sports equipment, particularly known for its high-quality footwear, apparel, and gear designed for skiing, snowboarding, hiking, and trail running. With over seven...
Schöffel
🇩🇪
Germany
EU
Schöffel is a renowned European outdoor clothing brand headquartered in Germany, particularly known for its high-quality apparel designed for outdoor enthusiasts and athletes. With a legacy that spans over 200 years, the...
SCOTT Sports
🇨🇭
Switzerland
SCOTT Sports is a renowned brand specializing in a wide range of sports equipment and apparel, known for its innovative design and high-quality products. The company caters to various sports enthusiasts, including...
Silva
🇸🇪
Sweden
EU
Silva is a renowned Swedish brand that specializes in producing high-quality outdoor equipment and accessories. Founded in 1933, the company has established a strong reputation for its innovative designs, durability, and commitment...
Trigema
🇩🇪
Germany
EU
Trigema is a renowned German clothing brand that specializes in high-quality textiles made entirely in Germany. Established in 1919, the company is committed to sustainable practices and local manufacturing, ensuring that all...
Triple2
🇩🇪
Germany
EU
TRIPLE2 is a sustainable brand for high-quality cycling apparel, produced 100% in Europe. TRIPLE2 focuses on fair, eco-friendly production and natural materials such as merino wool, ocean waste, and recycled fabrics. The...
Valkental
🇩🇪
Germany
EU
Valkental is a forward-thinking German brand on a mission to make cycling more accessible, enjoyable, and sustainable. Founded in 2020, their goal is simple: to get more people moving while reducing the...
Vaude
🇩🇪
Germany
EU
Vaude is a renowned European brand specializing in outdoor gear and apparel, committed to sustainable practices and environmental responsibility. Founded in Germany in 1974, the brand is known for its high-quality products...
Veets
🇫🇷
France
EU
VEETS is a running shoe brand from France. With a focus on sustainability and short supply chains, VEETS emphasizes eco-friendly production and uses recycled materials in the creation of its shoes.
VEJA
🇫🇷
France
EU
VEJA is a socially conscious footwear brand based in France that focuses on sustainability, ethical production, and direct trade. Since its establishment, VEJA has gained popularity for its stylish sneakers that not...
Wechsel Tents
🇩🇪
Germany
EU
Wechsel Tents is a reputable European manufacturer specializing in high-quality tents designed for outdoor enthusiasts. With a commitment to sustainability and durability, their products resonate well with the needs of campers, hikers,...
Wenger
🇨🇭
Switzerland
Wenger is a prominent Swiss brand recognized for its high-quality knives, essential tools, and outdoor gear. With a rich heritage dating back to 1893, the company has established itself as a trusted...
WILK W OWCZEJ
🇵🇱
Poland
EU
WILK W OWCZEJ is a Polish cycling apparel brand that combines high-performance clothing with a deep commitment to sustainability, ethics, and transparency. Known for their use of premium Merino wool and eco-friendly...
Zara
🇪🇸
Spain
EU
Zara is a globally recognized fashion retailer known for its trendy and affordable clothing, footwear, and accessories. The brand is celebrated for its ability to quickly bring the latest fashion trends from...
Did we miss one? Feel free to submit a suggestion!
Submit SuggestionUnder Armour is an American company specializing in sports clothing, footwear, and accessories. Founded in 1996, it has gained significant recognition for its innovative performance gear designed to improve athletes' performance and comfort during their exercise routines.
Why consider European alternatives to Under Armour?
Exploring European alternatives to Under Armour can provide consumers with products that align with sustainability, ethical manufacturing practices, and regional support for local economies.
Sustainability
European brands often emphasize sustainable materials and production methods, providing environmentally friendly options that can reduce your carbon footprint while still offering high-quality performance gear.
Ethical Production
Many European companies prioritize ethical labor practices, ensuring fair working conditions and wages for their employees, making them a responsible choice for consumers concerned with the social impact of their purchases.
Local Economy Support
Choosing European alternatives supports local businesses and economies, promoting regional craftsmanship and reducing reliance on international shipping, which can also result in a smaller environmental impact.